Tesla x Nordstrom Brings a New Experience for Both Companies
Meghan Young — June 15, 2016 — Autos
References: fastcompany
The Tesla x Nordstrom partnership might seem like an odd one, but perhaps that's why it'll work. After all, one of the biggest challenges of any business is reeling in new customers. What better way to do that than to pop up in unexpected arenas? Although it can be argued that fashion and cars do go hand-in-hand, retail-wise, it's a bit of a stretch.
Of course, the Tesla x Nordstrom partnership is promising. Located in Los Angeles' The Grove, it will not only force both parties to get creative, it also helps solve Tesla's problem of building new stores due to old franchising laws. Yet Ganesh Srivats, the luxury carmaker’s vice president of North American sales, says, "This kind of innovation is just not going to be possible if we don’t have a direct sales model. Because ultimately we’re going to be restricted by the dealerships from engaging in the new playful ways that we’re able to do because we own our business."
Of course, the Tesla x Nordstrom partnership is promising. Located in Los Angeles' The Grove, it will not only force both parties to get creative, it also helps solve Tesla's problem of building new stores due to old franchising laws. Yet Ganesh Srivats, the luxury carmaker’s vice president of North American sales, says, "This kind of innovation is just not going to be possible if we don’t have a direct sales model. Because ultimately we’re going to be restricted by the dealerships from engaging in the new playful ways that we’re able to do because we own our business."
Trend Themes
1. Cross-platform Partnerships - The Tesla x Nordstrom partnership exemplifies the trend of businesses collaborating in unexpected arenas, creating opportunities for increased customer reach and brand exposure.
2. Innovative Retail Experiences - The Tesla x Nordstrom collaboration demonstrates the trend of creating unique retail experiences by blending industries, which can attract new customers and differentiate brands.
3. Direct Sales Models - The Tesla x Nordstrom partnership highlights the trend of direct sales models, allowing businesses like Tesla to bypass traditional retail channels and explore innovative methods of engagement.
Industry Implications
1. Automotive - The Tesla x Nordstrom collaboration opens up opportunities for disruptive innovation at the intersection of the automotive and fashion industries, creating unique retail experiences and expanding customer reach.
2. Retail - The Tesla x Nordstrom partnership showcases the potential for disruptive innovation within the retail industry by merging with unconventional sectors and leveraging brands' collective resources.
3. Direct-to-consumer - The Tesla x Nordstrom collaboration highlights the disruptive innovation potential in the direct-to-consumer industry, allowing brands to forge new paths and engage customers in unconventional ways.
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