Paka Launches its Inaugural Alpaca Tri-Blend Terry Material
References: pakaapparel & hypebeast
Sustainable apparel imprint Paka launches its first-ever alpaca tri-blend terry material that comes in the form of a unisex crewneck sweater along with men's and women's shorts. It is made from a blend of Royal Alpaca fiber, Organic Pima Cotton, and Tencel.
This channels the brand mission of staying authentic and pushes sustainable factors. Paka stays true to itself by sourcing materials from local farmers, empowering women weavers, and using natural dyes. Founder Kris Cody states that “By merging functionality with sustainability, Paka is providing an alternative in performance-based clothing for consumers to make choices that are better for the environment’s wellbeing as well as their own." The new set is now available for purchase online at Paka.
Image Credit: Paka
This channels the brand mission of staying authentic and pushes sustainable factors. Paka stays true to itself by sourcing materials from local farmers, empowering women weavers, and using natural dyes. Founder Kris Cody states that “By merging functionality with sustainability, Paka is providing an alternative in performance-based clothing for consumers to make choices that are better for the environment’s wellbeing as well as their own." The new set is now available for purchase online at Paka.
Image Credit: Paka
Trend Themes
1. Sustainable Fashion - The trend towards using sustainable materials and production methods to create fashionable clothing is disrupting the fashion industry and creating opportunities for innovative brands like Paka to appeal to environmentally conscious consumers.
2. Functional Fashion - Paka's use of a performance-based alpaca tri-blend terry material shows a trend towards combining fashion with functionality to create clothing that is both stylish and practical.
3. Local Sourcing - The trend towards sourcing materials locally and supporting local farmers and artisans is an opportunity for clothing brands like Paka to differentiate themselves by offering unique, authentic products that appeal to consumers who value sustainability and ethical production practices.
Industry Implications
1. Fashion - Paka's use of sustainable materials and production methods is disrupting the fashion industry and creating opportunities for brands to appeal to environmentally conscious consumers.
2. Textiles - The trend towards using locally sourced, sustainable materials in textile production represents a disruptive innovation opportunity for companies to differentiate themselves and appeal to consumers who value sustainability and ethical production practices.
3. Agriculture - The trend towards using alpaca fiber from local farmers in sustainable textile production represents a disruptive innovation opportunity for the agriculture industry to develop new markets and revenue streams.
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