Anime's ‘Ecomic' Crunch
Going Like Sixty — November 17, 2008 — Pop Culture
References: sankakucomplex
A major anime producer, GDH, is making huge cuts to its operations and restructuring anime production, meaning cutbacks in anime art.
The bosses are taking gigantic pay cuts, staff is being transferred and buildings are being sold to keep the company afloat. The anime company will focus on “casual” anime and cut their title output by 50%.
GDH didn’t tap dance around the announcement, referring to it as “A Notification of Decisive Restructuring and the Provision of a Growth Strategy.”
The bosses are taking gigantic pay cuts, staff is being transferred and buildings are being sold to keep the company afloat. The anime company will focus on “casual” anime and cut their title output by 50%.
GDH didn’t tap dance around the announcement, referring to it as “A Notification of Decisive Restructuring and the Provision of a Growth Strategy.”
Trend Themes
1. Anime Production Restructuring - Disruptive innovation opportunity: Explore new business models for anime production that can mitigate financial challenges and maintain quality.
2. Focus on Casual Anime - Disruptive innovation opportunity: Develop innovative storytelling techniques and production approaches to cater to the growing demand for casual anime content.
3. Reduction in Anime Art - Disruptive innovation opportunity: Explore alternative art styles and animation techniques that can maintain visual appeal while reducing production costs.
Industry Implications
1. Anime Production - Disruptive innovation opportunity: Embrace digital animation technologies and automation to streamline the production process and improve efficiency.
2. Entertainment Licensing - Disruptive innovation opportunity: Explore new licensing models and partnerships to maximize revenue potential in the face of reduced anime title output.
3. Creative Talent Management - Disruptive innovation opportunity: Develop innovative talent management strategies to retain top artists and animators amidst restructuring and cost-cutting measures.
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