Ten to One and Uncle Nearest Team Up to Launch Premium Rum
Niko Pajkovic — February 2, 2022 — Social Good
References: shoptentoone & gearpatrol
In celebration of Black History Month, two black-owned spirit makers -- Ten to One and Uncle Nearest -- teamed up to launch 'Bourbon Cask Finish Rum.' According to Ten to One's founder, Marc-Kwesi Farrell, the new premium rum expression aims to honor "the many Black spirits pioneers whose contributions to the industry have been largely forgotten."
To create the new spirit, Ten to One's signature 8-year-old dark rum was finished in Uncle Nearest's 1856 bourbon cask barrels. As a result, the rich rum takes on a unique creme brûlée-like flavor infused with notes of dark fruit and nut. In addition, the product will be limited to 10,000 bottles, making it a rarer item that should appeal to collectors.
Coinciding with the launch of the rum, the two brands will also release an illustrated cocktail recipe book called 'Kindred Spirits,' that will feature 28 different cocktail recipes.
Image Credit: Ten to One Rum
To create the new spirit, Ten to One's signature 8-year-old dark rum was finished in Uncle Nearest's 1856 bourbon cask barrels. As a result, the rich rum takes on a unique creme brûlée-like flavor infused with notes of dark fruit and nut. In addition, the product will be limited to 10,000 bottles, making it a rarer item that should appeal to collectors.
Coinciding with the launch of the rum, the two brands will also release an illustrated cocktail recipe book called 'Kindred Spirits,' that will feature 28 different cocktail recipes.
Image Credit: Ten to One Rum
Trend Themes
1. Cultural Heritage Spirits - Incorporating cultural heritage into spirit production to create unique offerings and celebrate diversity.
2. Limited Edition Collectibles - Producing limited-run spirits to appeal to collectors and generate exclusivity.
3. Cocktail Recipe Books - Collaborating with other brands to create cocktail recipe books as a way to promote products and inspire consumers.
Industry Implications
1. Premium Rum Manufacturing - Creating innovative and high-quality rum products with distinctive flavors by leveraging unique aging techniques.
2. Exclusive Spirit Collaborations - Collaborating with other spirit brands to develop unique and limited-edition products that merge varied styles and techniques.
3. Book Publishing - Expanding into book publishing as a way to enhance the brand's story and provide customers with new experiences related to their product offerings.
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