Virgil Abloh's Latest Collection for Nike is Labeled 'Ten Project'
Jana Pijak — August 28, 2017 — Fashion
References: nike & fuckingyoung.es
Designed by fashion visionary Virgil Abloh -- a frequent collaborator of Kanye West, and Heron Preston, the founder of luxury label Off-White -- Nike's 'Ten Project' collection is a limited edition range for serious sneaker buffs.
Reconstructing ten iconic sneaker styles, Virgil Abloh creates a sophisticated and graphic collection. The range will be available in November at select retailers around the globe, and consists of re-imagined versions of the Nike Air Max 90, the Nike Air VaporMax, and the Air Jordan I among other classic styles.
Staying true to each shoe's original silhouette, Abloh experiments with the transparencies and textures of materials, and includes simple typography atop each shoe -- from block "AIR" logos to literal "shoelace" labels.
Appealing to Millennial streetwear collectors, this exclusive sneaker collection is both artful and wearable, embodying its designers' effortlessly cool and youthful point of view.
Reconstructing ten iconic sneaker styles, Virgil Abloh creates a sophisticated and graphic collection. The range will be available in November at select retailers around the globe, and consists of re-imagined versions of the Nike Air Max 90, the Nike Air VaporMax, and the Air Jordan I among other classic styles.
Staying true to each shoe's original silhouette, Abloh experiments with the transparencies and textures of materials, and includes simple typography atop each shoe -- from block "AIR" logos to literal "shoelace" labels.
Appealing to Millennial streetwear collectors, this exclusive sneaker collection is both artful and wearable, embodying its designers' effortlessly cool and youthful point of view.
Trend Themes
1. Reconstructed Designer Footwear - The trend of reconstructing iconic sneaker styles with new materials and typography provides opportunities for innovative collaborations and limited edition collections.
2. Limited Edition Sneaker Collections - The popularity of exclusive, limited edition sneaker collections appeals to Millennial streetwear collectors and creates opportunities for brands to build hype and drive sales.
3. Transparency and Textured Materials - Experimenting with transparencies and textures of materials in designer footwear offers a disruptive innovation opportunity to create visually unique and intriguing shoe designs.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of reconstructed designer footwear by collaborating with influential designers and creating limited edition collections that appeal to collectors.
2. Sportswear - The sportswear industry can leverage the trend of limited edition sneaker collections to create exclusive collaborations with athletes and influencers, driving brand loyalty and sales.
3. Footwear Manufacturing - The footwear manufacturing industry has an opportunity to explore innovative materials and production techniques, such as transparency and textured materials, to create visually striking and unique shoe designs.
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