Button Tattoos
Holger Mohr — November 23, 2008 — Fashion
'Button Tattoos,' a product created by the French company Atypyk, are a fun variant on temporary tattoos. Badges, buttons and temporary tattoos have long been a way for teens to express themselves and designers like Vivienne Westwood to pimp their products.
Atypyk's blend of buttons and temporary tattoos is a simple way to express yourself and test the body modification waters without the permanence or pain of a real tattoo or piercing.
Implications - In today's society, consumers flock to products that allow them to express themselves through customization. Such products offer consumers a uniquely personalized experience that is truly reflective of their preferences, tastes and personality.
Atypyk's blend of buttons and temporary tattoos is a simple way to express yourself and test the body modification waters without the permanence or pain of a real tattoo or piercing.
Implications - In today's society, consumers flock to products that allow them to express themselves through customization. Such products offer consumers a uniquely personalized experience that is truly reflective of their preferences, tastes and personality.
Trend Themes
1. Customization Products - Opportunity to develop and market customizable products that allow consumers to express their unique preferences and personality.
2. Temporary Body Modifications - Potential for creating temporary body modification products that provide a temporary and pain-free alternative to permanent tattoos or piercings.
3. Blend of Fashion and Personal Expression - Creating innovative products that combine fashion items with self-expression to cater to consumers' desire for unique and personalized experiences.
Industry Implications
1. Fashion Accessories - Fashion accessory industry can explore the creation and marketing of customizable products like temporary tattoos and badges that allow consumers to express their personality.
2. Cosmetics and Beauty - Cosmetics industry can tap into the trend of temporary body modifications by offering temporary tattoo or piercing alternatives that provide a temporary and painless way for consumers to experiment with different looks.
3. Retail and Online Stores - Retail and online stores can leverage the trend of customization products by offering a wide range of customizable options, allowing consumers to create their own unique products like temporary badges and tattoos.
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