The MyAirtel App Offers All-Inclusive Service to Indian Telecom Users
Rahul Kalvapalle — October 14, 2016 — Tech
References: indianexpress
Bharti Airtel, an India-based telecommunications company that also counts customers in over 15 other countries, has launched an innovative new telecom app that is designed to make it easier than ever for customers to access the entire suite of services and options on one consolidated app.
Part of a wider initiative dubbed 'Digital Airtel', this telecom app allows users to access the Wynk Music service, which offers music streaming through a database of over 2.5 million songs in a dozen different languages, as well as the Wynk Games portal with its 2000-strong games database.
By offering different multimedia, customer service and technical support services in one standalone app, Bharti Airtel is looking to streamline the customer experience to garner increased satisfaction and brand engagement.
Part of a wider initiative dubbed 'Digital Airtel', this telecom app allows users to access the Wynk Music service, which offers music streaming through a database of over 2.5 million songs in a dozen different languages, as well as the Wynk Games portal with its 2000-strong games database.
By offering different multimedia, customer service and technical support services in one standalone app, Bharti Airtel is looking to streamline the customer experience to garner increased satisfaction and brand engagement.
Trend Themes
1. Consolidated Telecom Apps - Opportunity to create all-inclusive telecom apps that offer a streamlined customer experience.
2. Digital Airtel Initiative - Opportunity to launch initiatives that enhance the digital experience for telecom customers.
3. Multimedia Integration - Opportunity to integrate different multimedia services into a single platform for improved convenience and user experience.
Industry Implications
1. Telecommunications - Opportunity for telecommunication companies to develop consolidated apps that enhance customer experience.
2. Music Streaming - Opportunity for music streaming platforms to integrate their services into telecom apps for a wider reach.
3. Gaming - Opportunity for gaming companies to collaborate with telecom providers and offer their services through consolidated apps.
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