'Tees for Change' Spreads Positivity Through Their Designs
Tiana Reid — August 18, 2010 — Eco
References: teesforchange & luxist
Tees for Change is a clothing company that designs inspirational t-shirts for the ethically-minded being. With texts like "practice peace," "today matters," "live fully," "choose happiness," "embrace change," "laugh often" and "live courageously," Tees for Change wants you to live your best life in every way possible.
All of the t-shirts are fair trade, created with sweatshop-free labor and with either organic cotton or a bamboo/organic cotton blend. What's more, Tees for Change, along with Tress for the Future, will plant a tree for every tee purchased.
All of the t-shirts are fair trade, created with sweatshop-free labor and with either organic cotton or a bamboo/organic cotton blend. What's more, Tees for Change, along with Tress for the Future, will plant a tree for every tee purchased.
Trend Themes
1. Ethically-minded Apparel - Brands can design and sell inspirational apparel with eco-friendly and ethical production practices to cater to conscious consumers.
2. Positive Messaging in Fashion - An opportunity exists for brands to create clothing with uplifting messages to spread positivity and encourage customers to live their best lives.
3. Sustainability and Social Responsibility in Fashion - Fashion companies can focus on eco-friendly and fair trade production methods, and making contributions to social causes to align with the values of modern consumers.
Industry Implications
1. Fashion and Apparel - Fashion companies can adopt organic and fair trade production practices and incorporate positive messaging to cater to the growing market of conscious consumers.
2. Eco-friendly Production - There is an opportunity for new businesses that specialize in eco-friendly production methods, such as using organic materials and minimizing waste.
3. Social Enterprise - Companies can incorporate charitable components into their business model, such as planting trees or supporting social causes, to appeal to socially-conscious consumers.
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