This Infographic Explores the Relationships Between Teens and Facebook
Andrew Sztein — April 20, 2013 — Life-Stages
References: rightmixmarketing & bitrebels
A lot of people may assume that the relationship between teens and Facebook is ironclad, an invincible partnership that ensures teenagers are constantly connected through the world’s most popular social media network.
Not so fast. According to this heavily researched infographic by Right Mix Marketing, the hold between teens and Facebook may be starting to show cracks in the foundation. The biggest reason cited from the drop off in teenage Facebook users is that their parents are on the social media network, monitoring their interactions and posts. According to the chart, one in two parents created a Facebook account for the purpose of keeping tabs on their teens. Apparently the new online social media retreat of choice for teens is blogging network Tumblr. There are lots more interesting statistics to be found while exploring the relationships between teens and Facebook.
Not so fast. According to this heavily researched infographic by Right Mix Marketing, the hold between teens and Facebook may be starting to show cracks in the foundation. The biggest reason cited from the drop off in teenage Facebook users is that their parents are on the social media network, monitoring their interactions and posts. According to the chart, one in two parents created a Facebook account for the purpose of keeping tabs on their teens. Apparently the new online social media retreat of choice for teens is blogging network Tumblr. There are lots more interesting statistics to be found while exploring the relationships between teens and Facebook.
Trend Themes
1. Teenage Social Media Usage - Teens are shifting away from Facebook and towards more private platforms, presenting an opportunity for innovative social media companies to create new spaces for young people to connect.
2. Parental Monitoring Trends - As parents continue to monitor their children's online activities, there is an opportunity for companies to create new parental control tools and privacy features that better balance safety and personal independence.
3. Rise of Microblogging Platforms - With the popularity of Tumblr and other microblogging platforms among young people, there is an opportunity for social media companies to create new platforms that prioritize privacy and self-expression over public sharing.
Industry Implications
1. Social Media - Social media companies need to adapt their platforms to meet the changing preferences of young people, with a focus on privacy and self-expression.
2. Parental Control Software - As more parents become tech-savvy and seek to monitor their children's online activities, there is a growing demand for effective parental control software that balances safety with personal freedom.
3. Online Privacy Tools - There is a growing need for online privacy tools that help young people navigate the complex landscape of social media and protect their personal data from prying eyes.
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