Radox Shows Its Products Have the Ability to Alter the Moods of Teenage Goths
Riley von Niessen — July 7, 2016 — Marketing
The Radox brand claims to be inspired by nature, with its fresh fragrances said to uplift its consumers even if they're in the worst of moods -- an idea that is shown be true in an ad by the company that follows a moody teenage goth.
The shower gel commercial shows a young girl sitting solemnly in her room, painting her nails black and listening to angst-ridden music. Her mother knocks on her door to tell her she's going to be late if she doesn't get going, at which point the goth teenager emerges from her room with a surprising smile on her face.
She prances through the neighborhood, with a happy song playing in the background that contrasts starkly with her all-black look. Radox reveals at the end that its lovely shower gel scents had the power to change her mood.
The shower gel commercial shows a young girl sitting solemnly in her room, painting her nails black and listening to angst-ridden music. Her mother knocks on her door to tell her she's going to be late if she doesn't get going, at which point the goth teenager emerges from her room with a surprising smile on her face.
She prances through the neighborhood, with a happy song playing in the background that contrasts starkly with her all-black look. Radox reveals at the end that its lovely shower gel scents had the power to change her mood.
Trend Themes
1. Mood-altering Products - The use of products that can positively impact one's mood, such as Radox shower gel, presents an opportunity for brands to create innovative and uplifting experiences.
2. Targeted Advertising - The Radox shower gel ad demonstrates the effectiveness of targeting specific consumer groups, like teenage goths, and tailoring advertising messages specifically to them.
3. Embracing Individuality - The commercial showcases the acceptance and celebration of individuality, suggesting a trend towards promoting self-expression and unique identities.
Industry Implications
1. Personal Care and Cosmetics - Companies in the personal care and cosmetics industry can explore the development of mood-enhancing products to appeal to consumers seeking emotional well-being.
2. Advertising and Marketing - Advertising agencies can specialize in creating targeted campaigns that resonate with niche consumer segments, like teenage goths, to drive brand awareness and engagement.
3. Fashion and Apparel - Fashion brands can explore the integration of self-expression and individuality into their designs, aligning with the trend of embracing uniqueness in personal style.
2.6
Score
Popularity
Activity
Freshness
