Teddy Santis Joins New Balance on a MADE in the USA Set
References: newbalance & hypebeast
New Balance works in collaboration with Teddy Santis on a new Made in the USA collection for the second time. The color palette highlights both Rich Oak and Midnight Green for the season, detailing a selection of wadrobe staples and sneaker options. It highlights the 990 silhouette as the season 2 drop highlights the 990v2, the 990v2, and the 990v3 sneaker. It is detailed with a bold juniper and maple colors on top of an original grey, navy, and tan.
The small selection of apparel includes the long-sleeve thermal in complementary colors. Speaking about the capsule, Mike Melowski, Senior Product Manager at MADE in USA New Balance states, “The team is excited to introduce Season Two of our Made in USA seasonal collection with Teddy Santis as our Creative Director. This collection is inspired by the beauty of nature and our favorite outdoor activities and gear. The content illustrates the inspiration for the range and the craftsmanship that goes into the footwear and apparel.”
Image Credit: Teddy Santis
The small selection of apparel includes the long-sleeve thermal in complementary colors. Speaking about the capsule, Mike Melowski, Senior Product Manager at MADE in USA New Balance states, “The team is excited to introduce Season Two of our Made in USA seasonal collection with Teddy Santis as our Creative Director. This collection is inspired by the beauty of nature and our favorite outdoor activities and gear. The content illustrates the inspiration for the range and the craftsmanship that goes into the footwear and apparel.”
Image Credit: Teddy Santis
Trend Themes
1. Collaborative Fashion Collections - Brands can team up with designers to create unique collections inspired by various themes or activities.
2. Sustainable Fashion - Designers and brands can adopt sustainable practices in their production to reduce their environmental footprint and appeal to conscious consumers.
3. Modernized Classic Wear - Fashion brands can give classic clothing and footwear designs a modern twist to appeal to contemporary consumers.
Industry Implications
1. Fashion - The fashion industry can tap into different designers and themes to create collections that cater to diverse consumer preferences.
2. Sportswear - Sports brands can align with designers to create unique apparel and footwear collections inspired by outdoor activities and the natural environment.
3. Sustainability - The push for sustainability in fashion can lead to innovations in materials, production practices, and marketing, offering new opportunities for brands.
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