The Kafkas Retail Concept is Airy and Spacious for Easy Browsing
Meghan Young — May 6, 2015 — Art & Design
References: stirixis & retaildesignblog.net
Stirixis has recently designed a series of concept tech-savvy stores for Kafkas, the leading Greek chain of electrical equipment and energy solutions. In order to embrace this particular focus, the space is open, airy and bright. This empowers the consumer to better browse through the aisles without feeling overwhelmed. The tech-savvy store also assists shoppers by way of tablets devices and digital screens placed throughout.
This informative direction is also mimicked in the tech-savvy store's signage. Clean and simple, consumers will be able to locate what they need efficiently and effectively while Kafkas reinforces its brand. Antonis Zontos, CEO of Kafkas, notes, "The new concept, as developed and implemented, creates an overall image of modernity, technology and innovation whereas the color code conveys a light and friendly ambience where customers enjoy a unique shopping experience."
This informative direction is also mimicked in the tech-savvy store's signage. Clean and simple, consumers will be able to locate what they need efficiently and effectively while Kafkas reinforces its brand. Antonis Zontos, CEO of Kafkas, notes, "The new concept, as developed and implemented, creates an overall image of modernity, technology and innovation whereas the color code conveys a light and friendly ambience where customers enjoy a unique shopping experience."
Trend Themes
1. Tech-savvy Stores - Disruptive innovation opportunity: Implementing advanced technologies, such as tablets and digital screens, to enhance the shopping experience and improve efficiency.
2. Open Store Layouts - Disruptive innovation opportunity: Creating open and airy spaces that empower consumers and encourage easy browsing without feeling overwhelmed.
3. Simplified Signage - Disruptive innovation opportunity: Designing clean and simple signage to improve navigation and reinforce brand identity.
Industry Implications
1. Retail - Disruptive innovation opportunity: Revolutionizing the retail industry by integrating technology and creating modern, customer-centric store environments.
2. Electrical Equipment - Disruptive innovation opportunity: Rethinking the traditional shopping experience for electrical equipment by incorporating interactive technologies and a welcoming atmosphere.
3. Energy Solutions - Disruptive innovation opportunity: Transforming the energy solutions industry by combining innovative technologies, intuitive store layouts, and simplified signage for a unique and enjoyable customer journey.
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