Misel Saban Discusses the Role Technology in Public Places is Now Playing
Alyson Wyers — June 13, 2015 — TH Video
References: youtu.be
Technology in public places can make daily life more convenient, especially if you are a person who relies on public transportation to get around. Trend Hunter PR Specialist Misel Saban counts down her favorite examples of connected commute, from solar bench chargers to digital bus shelter advertisements and augmented reality ads.
To advertise their Sunset Overdrive video game, Microsoft used a bus stop to host a sneaky live event. In Boston, stylish and modern wooden benches were covered with solar panels, allowing people to charge mobile devices like phones and mp3 players on the go. In another bus-based example, Pepsi Max used augmented reality technology in public places to prank commuters with window panes. Meanwhile the Miami Ad School merged the Kindle app, benches and beacon technology to send you books in reference to where you are.
To advertise their Sunset Overdrive video game, Microsoft used a bus stop to host a sneaky live event. In Boston, stylish and modern wooden benches were covered with solar panels, allowing people to charge mobile devices like phones and mp3 players on the go. In another bus-based example, Pepsi Max used augmented reality technology in public places to prank commuters with window panes. Meanwhile the Miami Ad School merged the Kindle app, benches and beacon technology to send you books in reference to where you are.
Trend Themes
1. Solar Bench Chargers - The integration of solar panels into public benches provides an opportunity for convenient and eco-friendly device charging on the go.
2. Digital Bus Shelter Advertisements - The utilization of digital screens in bus shelters creates opportunities for dynamic and engaging advertising campaigns to capture commuters' attention.
3. Augmented Reality Ads - Using augmented reality technology in public places allows for immersive and interactive advertising experiences that can surprise and engage audiences.
Industry Implications
1. Technology - The technology industry can leverage innovative solutions like solar bench chargers and digital bus shelter advertisements to enhance the convenience and engagement of public spaces.
2. Energy - The energy industry can explore partnerships with solar bench charger manufacturers to integrate renewable energy solutions into public infrastructure and promote sustainability.
3. Advertising - The advertising industry can embrace augmented reality ads to create unique and memorable campaigns that blur the line between reality and digital content.
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