Toshiba's Tech Ad Pokes Fun at Silicon Valley & the Tech Industry
Laura McQuarrie — July 23, 2014 — Tech
When there are new versions of tablets, phones, phablets and every other imaginable device coming out every day, it's pretty impossible to keep up with it all, as this tech ad from Toshiba shows.
The colorfully animated ad is styled to look a lot like Futurama in a world that's overloaded with emojis, robots and people wearing Google Glass-like technology. On top of this, there are tons of people hawking 3D printers, 4D printers, 5D printers and so on. With so much going on, "Sillycon Valley" spirals out of control, but all this noise becomes quiet with Toshiba's Encore 2 tablet. Instead of pushing its product as the newest, hottest and fastest out there, Toshiba makes fun of how its competitors are making these claims in advertisements.
The colorfully animated ad is styled to look a lot like Futurama in a world that's overloaded with emojis, robots and people wearing Google Glass-like technology. On top of this, there are tons of people hawking 3D printers, 4D printers, 5D printers and so on. With so much going on, "Sillycon Valley" spirals out of control, but all this noise becomes quiet with Toshiba's Encore 2 tablet. Instead of pushing its product as the newest, hottest and fastest out there, Toshiba makes fun of how its competitors are making these claims in advertisements.
Trend Themes
1. Overloaded Tech Market - Disruptive innovation opportunity: Develop simplified and user-friendly devices that cut through the clutter of the tech market.
2. Satirical Tech Advertising - Disruptive innovation opportunity: Create humorous and self-aware advertisements that differentiate from traditional promotional tactics in the tech industry.
3. Parodies of Silicon Valley - Disruptive innovation opportunity: Explore the potential for satire and parody in highlighting the excesses and hype of the tech industry.
Industry Implications
1. Consumer Electronics - Disruptive innovation opportunity: Rethink product development to prioritize simplicity, ease of use, and unique selling propositions beyond just specs and features.
2. Advertising and Marketing - Disruptive innovation opportunity: Embrace humor, self-awareness, and satire in advertising campaigns to stand out and engage consumers in a crowded tech market.
3. Film and Entertainment - Disruptive innovation opportunity: Utilize animation and satire in creating content that reflects and critiques the trends and tropes of the tech industry.
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