T'O'clock Branding is Centered Around Establishing Healthy Rituals
Amelia Roblin — March 27, 2015 — Eco
References: behance.net & thedieline
Tea drinkers are often ritualistic about their favorite beverages, and these are precisely the types that would be drawn to this teatime branding scheme. Tanya Mikolaevskaya is interested in the particular healthy properties of different infusions, and worked to establish a wholesome regimen for the optimal consumption of leafy and floral infusions.
Suggesting nettle blends in the morning for vitality, lemongrass for concentration in the afternoon and mint for relaxation at night, the designer has visually represented her recommendations with illustrations of the herbal ingredients arranged in the forms of clock and watch hands. The consumer will instantly understand when to brew each flavorful blend to get the most out of what she drinks. The teatime packaging strategy for t'O'clock is a great example of exploiting ritualist behaviors as a subtle selling point for a product.
Suggesting nettle blends in the morning for vitality, lemongrass for concentration in the afternoon and mint for relaxation at night, the designer has visually represented her recommendations with illustrations of the herbal ingredients arranged in the forms of clock and watch hands. The consumer will instantly understand when to brew each flavorful blend to get the most out of what she drinks. The teatime packaging strategy for t'O'clock is a great example of exploiting ritualist behaviors as a subtle selling point for a product.
Trend Themes
1. Infused Tea Rituals - There is an opportunity for companies to market and promote infused tea rituals based on consumer preferences and their desired health effects.
2. Illustrated Packaging - Illustrated packaging is an emerging trend that can be utilized by companies to capture the attention of consumers and help them establish their own tea rituals.
3. Customized Tea Blends - Customized tea blends based on consumer preferences and needs is a disruptive innovation opportunity for tea manufacturers and distributors.
Industry Implications
1. Tea Industry - The tea industry can benefit from the emerging trend of healthy tea rituals and customized blends.
2. Packaging Industry - The packaging industry has an opportunity to capitalize on the trend of illustrated designs to make their products stand out and create a unique branding image.
3. Wellness Industry - The wellness industry can benefit from promoting healthy tea rituals and incorporating custom tea blends into their health and wellness initiatives.
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