Angela Lowe — September 19, 2006 — Luxury
References: luxist & gushmagazine
The display outside of the William Ashley store in downtown Toronto features a bright green Lamborghini Gallardo balanced on top of four teacups. The display is to promote a contest for a 20 piece set of fine China, in fact the very same China that is supporting the 3,153-lb. vehicle. They had to hoisted the car up with a crane to set it on top of the four teacups that lye underneath each wheel. What does a Lamborghini and fine China have in common? Who knows, but the bright green Lamborghini does grab your attention. (GUSH Magazine)
Trend Themes
1. Luxury Car Promotions - Luxury car promotions featuring unique displays could be used to grab attention and increase brand awareness for retail businesses.
2. Unconventional Marketing Stunts - Unconventional marketing stunts, such as balancing a luxury car on top of teacups, could be used by businesses to generate buzz and increase engagement.
3. Cross-industry Collaborations - Cross-industry collaborations, such as the collaboration between the automotive and fine china industries in this example, could lead to innovative and unexpected product offerings.
Industry Implications
1. Automotive - The automotive industry could leverage unconventional marketing tactics to increase brand awareness and interest in their luxury vehicles.
2. Retail - Retail businesses could use eye-catching displays involving luxury cars to draw customers and increase foot traffic.
3. Fine China - The fine china industry could explore cross-industry collaborations to create unique and unexpected product offerings that appeal to new customer segments.
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