Berkeley Hotel's High Tea Service Boasts Alexander McQueen Branding
Jana Pijak — May 14, 2015 — Luxury
References: luxurytrump
In recent months, high tea experiences have taken over luxe hotels and dining establishments. In addition to Marie Antoinette-inspired events and gentlemen-only tea ceremonies, these tea drinking rituals are also featuring a fashionable focus.
London’s Berkeley Hotel is home to Prêt-à-Portea, a cafe that now offers an Alexander McQueen branded tea service. In addition to handbag and bikini biscuits, the offering will also feature the late designer's iconic armadillo heel which is translated into an edible, chocolate dessert.
Unlike traditional tea experiences, this Alexander McQueen service is part of the designer's ongoing art exhibition, titled 'Savage Beauty.' The service is inspired by Alexander McQueen's iconic fashions and accessories and will even feature desserts that pay homage to his collaborations with milliner Philip Treacy.
London’s Berkeley Hotel is home to Prêt-à-Portea, a cafe that now offers an Alexander McQueen branded tea service. In addition to handbag and bikini biscuits, the offering will also feature the late designer's iconic armadillo heel which is translated into an edible, chocolate dessert.
Unlike traditional tea experiences, this Alexander McQueen service is part of the designer's ongoing art exhibition, titled 'Savage Beauty.' The service is inspired by Alexander McQueen's iconic fashions and accessories and will even feature desserts that pay homage to his collaborations with milliner Philip Treacy.
Trend Themes
1. High Tea Experiences - Opportunity for luxury hotels and dining establishments to create unique and fashion-forward high tea experiences.
2. Fashion-branded Food - Potential for fashion brands to collaborate with food establishments to create branded food experiences inspired by their iconic designs.
3. Fashion-inspired Desserts - Emerging trend of incorporating fashion elements into desserts, offering a visually appealing and fashionable twist to traditional sweets.
Industry Implications
1. Luxury Hospitality - Disruptive innovation opportunity for luxury hotels to elevate their high tea offerings by incorporating fashion themes and collaborations.
2. Fashion and Lifestyle Brands - Innovation potential for fashion brands to expand their brand presence by partnering with food establishments to create fashion-branded food experiences.
3. Food and Beverage - Opportunity for the food and beverage industry to tap into the fashion-inspired dessert trend and offer unique products that combine fashion and culinary artistry.
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