Alexander McQueen Released Extravagant Mooncakes for Mid-Autumn Festival
Ellen Smith — September 30, 2020 — Lifestyle
References: alexandermcqueen & hypebae
Mid-Autumn Festival, also referred to as Mooncake festival, is quickly approaching and brand's are celebrating by releasing some of the most extravagant mooncakes imaginable.
Celebrated annually by East and Southeast Asian families, Mid-Autumn festival is observed by giving thanks for the harvested crops, and admiring the year's fullest moon. Mooncakes are the hallmark food of this holiday, so it's no surprise that luxury brand's like Alexander McQueen are taking a crack at retailing the delicious Chinese pastry.
In this designer iteration, consumers can enjoy a mooncake from a luxe casing, which is more reminiscent of a piece of jewelry than a dessert. It arrives in a red box and boasts a fiery and floral design.
Image Credit: Heison Ho, Hypebae
Celebrated annually by East and Southeast Asian families, Mid-Autumn festival is observed by giving thanks for the harvested crops, and admiring the year's fullest moon. Mooncakes are the hallmark food of this holiday, so it's no surprise that luxury brand's like Alexander McQueen are taking a crack at retailing the delicious Chinese pastry.
In this designer iteration, consumers can enjoy a mooncake from a luxe casing, which is more reminiscent of a piece of jewelry than a dessert. It arrives in a red box and boasts a fiery and floral design.
Image Credit: Heison Ho, Hypebae
Trend Themes
1. Luxury Mooncakes - Brands are releasing extravagant mooncakes that are more like pieces of jewelry than desserts.
2. Designer Food Packaging - Luxury brands are creating elaborate and luxurious packaging for food products like mooncakes.
3. Cultural Celebration Products - Brands are tapping into cultural celebrations like the Mid-Autumn Festival to create unique and exclusive products.
Industry Implications
1. Luxury Goods - Luxury goods industry can explore the market of luxury mooncakes and designer food packaging.
2. Food and Beverage - Food and beverage industry can create innovative and luxurious packaging for traditional food items like mooncakes.
3. Fashion and Retail - Fashion and retail industry can incorporate cultural celebrations into their product offerings, like designer mooncakes.
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