The Jaf Tea Packaging Marries Stylistic Text With Bold Numbers
Jana Pijak — June 27, 2016 — Marketing
References: behance.net
The Jaf Tea branding relies on stylistic text and numerical symbols that are fused with brightly colored backdrops. The brand identity for Jaf Tea's 'Single Estate' flavor range is the work of Moscow-based creative agency openmint who categorizes each tea type with a different box color.
Synonymous with quality and authenticity, Jaf Tea is a 70 year old brand that informs consumers about its product with the help of its creative packaging. In addition to spotlighting different flavors and ingredients, this tea branding also shares data about the region in which different teas are grown as well as their grade.
Packaged in nostalgic tins that are made modern, Jaf Tea's products will appeal to the brand's loyal consumers while also catching the attention of design-conscious Millennials with an appreciation for healthier alternatives to their morning cup of coffee.
Synonymous with quality and authenticity, Jaf Tea is a 70 year old brand that informs consumers about its product with the help of its creative packaging. In addition to spotlighting different flavors and ingredients, this tea branding also shares data about the region in which different teas are grown as well as their grade.
Packaged in nostalgic tins that are made modern, Jaf Tea's products will appeal to the brand's loyal consumers while also catching the attention of design-conscious Millennials with an appreciation for healthier alternatives to their morning cup of coffee.
Trend Themes
1. Stylistic Branding - The fusion of stylistic text and numerical symbols in Jaf Tea packaging showcases the potential for innovative branding techniques.
2. Data-driven Packaging - Jaf Tea's use of packaging to communicate information about tea origins and grades suggests an opportunity for data-driven product packaging.
3. Nostalgic Packaging - The combination of nostalgic tin packaging with modern design appeals to both loyal consumers and design-conscious Millennials, illustrating the potential for retro branding.
Industry Implications
1. Food and Beverage - The Jaf Tea branding showcases opportunities for innovation in packaging design within the food and beverage industry.
2. Branding and Marketing - The stylistic and data-driven approach of Jaf Tea's packaging presents potential for disruptive innovation in the branding and marketing industry.
3. Health and Wellness - The appeal of Jaf Tea's healthier alternative to coffee highlights opportunities for disruption within the health and wellness industry.
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