This 'Taxi Stockholm' Ad Aims to Reduce CO2
Kamal Musharbash — February 3, 2011 — Eco
References: republikhq & adsoftheworld
Swedish ad firm 'The Republik' joined forces with a cab company to promote the 'Taxi Stockholm' ad, in hopes to publicize its environmental strategy. "Our dedication is no longer a vision," reads the slogan, all to emphasize how imperative clean air is.
Thus far, the cab company has reduced its emissions in half by utilizing cleaner fuel and better vehicles. Slowly but surely, the world is gearing toward a healthier lifestyle, beginning with decreasing its carbon footprint. This 'Taxi Stockholm' ad is one of the many great initiatives seriously being followed by many major global corporations.
Thus far, the cab company has reduced its emissions in half by utilizing cleaner fuel and better vehicles. Slowly but surely, the world is gearing toward a healthier lifestyle, beginning with decreasing its carbon footprint. This 'Taxi Stockholm' ad is one of the many great initiatives seriously being followed by many major global corporations.
Trend Themes
1. Eco-conscious Advertising - Opportunity for ad firms to partner with companies and promote eco-friendly initiatives to raise awareness and promote sustainability.
2. Clean Transportation - Potential for car and taxi companies to invest in cleaner fuel and more environmentally friendly vehicles to reduce emissions and contribute to a healthier lifestyle.
3. Corporate Environmental Strategies - Growing trend of major global corporations adopting eco-conscious initiatives to reduce their carbon footprint and demonstrate their commitment to sustainability.
Industry Implications
1. Advertising Industry - Opportunity for ad firms to specialize in eco-friendly advertising campaigns and help companies promote their environmental strategies.
2. Transportation Industry - Potential for car and taxi companies to adapt to clean transportation solutions, such as electric vehicles, to align with the growing demand for eco-conscious transportation options.
3. Corporate Sustainability Industry - Increasing demand for consulting firms and experts to assist major global corporations in developing and implementing effective environmental strategies and reducing their carbon emissions.
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