The Extrafine Pilot Pen Campaign Adds Body Art to Iconic Objects
KNinja — July 21, 2010 — Life-Stages
References: pilotpen.us & ibelieveinadv
Tattoos are the norm these days, and this new ad campaign for the Extrafine Pilot pen features tattooed LEGO toys. It was only a matter of time. To showcase the super-thin nib of the Pilot pen, artists used LEGO men as artistic canvases. The result is epic.
For Christmas this year, don't just get your kids LEGO toys, be sure to also get them the Extrafine Pilot pen -- you know, so they can get creative.
Implications - With an advertising agency like Grey, and creative directors like Oscar Amodia, Jose Miguel Tortajada and Dani Paez behind a design, you can bet it is going to be super creative and addicting -- just as these tattooed LEGO toys are!
For Christmas this year, don't just get your kids LEGO toys, be sure to also get them the Extrafine Pilot pen -- you know, so they can get creative.
Implications - With an advertising agency like Grey, and creative directors like Oscar Amodia, Jose Miguel Tortajada and Dani Paez behind a design, you can bet it is going to be super creative and addicting -- just as these tattooed LEGO toys are!
Trend Themes
1. Tattooed Toys - The trend of using artistic mediums to create unique versions of traditional toys opens opportunities for toy companies to collaborate with other industries to reach new audiences.
2. Blurring Boundaries - The trend of unconventional advertising campaigns offers opportunities for companies to explore new ways of promoting their products and standing out in the market.
3. Iconic Arts - The trend of incorporating well-known icons into creative campaigns highlights the potential for companies to use nostalgia and familiarity to connect with consumers.
Industry Implications
1. Toys and Games - Toy companies can incorporate tattooed designs into their products, creating a unique and personalized experience for consumers.
2. Advertising and Marketing - Unconventional advertising campaigns, like the tattooed LEGO toys, can help companies stand out in an oversaturated market.
3. Art and Design - Collaborating with artists and designers to create unique versions of iconic objects, like the tattooed LEGO toys, opens up opportunities for companies to showcase their brand identity and creativity.
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