LympheDIVAs Creates Stylishly Deceptive Garments for Customers
Meghan Young — September 9, 2014 — Lifestyle
References: lymphedivas & fastcompany
Compression garments for cancer patients are often flesh-colored to remain as unnoticeable as possible, yet they still manage to stick out horrendously; enter these deceptive tattoo sleeves. They are compression sleeves that have been re-imagined to stand out. Full of vibrant colors and bold patterns, they look like authentic tattoo sleeves.
Created by LympheDIVAs, a company founded by Rachel Troxell, who has since sadly passed away, the compression tattoo sleeve came about after the goal of designing comfortable, breathable and lightweight garments was achieved. Although the initial designs shook up cancer boutiques, they have since become hugely popular. Over 20,000 compression tattoo sleeves are sold a year. The customers don't fit a specific mold either, ranging from women in their twenties to seventies.
Created by LympheDIVAs, a company founded by Rachel Troxell, who has since sadly passed away, the compression tattoo sleeve came about after the goal of designing comfortable, breathable and lightweight garments was achieved. Although the initial designs shook up cancer boutiques, they have since become hugely popular. Over 20,000 compression tattoo sleeves are sold a year. The customers don't fit a specific mold either, ranging from women in their twenties to seventies.
Trend Themes
1. Deceptive Compression Garments - Opportunity to innovate the design of compression garments by adding deceptive elements such as tattoo sleeves.
2. Vibrant and Bold Patterns - Incorporating vibrant colors and bold patterns into various products has the potential to disrupt multiple industries.
3. Diverse Market for Compression Tattoo Sleeves - Targeting a wide range of customers with different age groups and demographics can lead to market expansion and growth.
Industry Implications
1. Medical Apparel - The medical apparel industry can explore the potential of creating deceptive compression garments for various patient needs.
2. Fashion and Accessories - Fashion and accessories brands can incorporate vibrant and bold patterns in their products for a unique and eye-catching appeal.
3. Healthcare and Wellness - The healthcare and wellness industry can tap into the market for compression tattoo sleeves to provide stylish and comfortable options for patients.
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