These Posters for Simply Asia Give a Vibrant Taste of Thailand
Laura McQuarrie — July 8, 2014 — Marketing
References: behance.net & adeevee
With messages that read "I like it hot," "I like it fresh" and "I like it sweet," these posters by Bittersuite raise awareness that you can get a taste of Thailand from the new dishes at Simply Asia.
The campaign involved targeting top bloggers in South Africa and asking them to pick the word that described them best—Sweet, Fresh or Hot. Each poster features a different aspect of Thailand, including Buddhism, dancers, cultural clothing, food and sports like Muay Thai. The chosen online influencers became part of a competition to raise the most awareness online and in the end, they received a set of the limited posters along with a pair of chopsticks.
Although it's easier to spot as an embossed detail on the actual prints, there's a very subtle Simply Asia logo on the bottom right corner of the posters.
The campaign involved targeting top bloggers in South Africa and asking them to pick the word that described them best—Sweet, Fresh or Hot. Each poster features a different aspect of Thailand, including Buddhism, dancers, cultural clothing, food and sports like Muay Thai. The chosen online influencers became part of a competition to raise the most awareness online and in the end, they received a set of the limited posters along with a pair of chopsticks.
Although it's easier to spot as an embossed detail on the actual prints, there's a very subtle Simply Asia logo on the bottom right corner of the posters.
Trend Themes
1. Cultural-themed Advertising - Opportunity for brands to leverage cultural elements in their advertising campaigns, creating a more immersive and authentic brand experience.
2. Influencer Marketing Competitions - Brands can engage with online influencers by organizing competitions to raise awareness and promote their products, generating buzz and increasing brand reach.
3. Subtle Branding - Brands can experiment with subtle branding techniques to create intrigue and curiosity among consumers, allowing the product to speak for itself.
Industry Implications
1. Food & Beverage - Opportunity for food and beverage companies to incorporate cultural elements in their marketing efforts, enhancing the customer experience and attracting a diverse customer base.
2. Advertising & Marketing - Advertising and marketing agencies can explore innovative strategies like influencer competitions to help brands effectively reach their target audience and generate buzz.
3. Design & Printing - Design and printing companies can offer services that incorporate subtle branding techniques, catering to brands that want to create unique and memorable advertising materials.
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