Celebrity Cruises' Taste of London Activation is Travel-Themed
Jana Pijak — June 14, 2017 — Lifestyle
References: london.tastefestivals & eventmagazine
Celebrity Cruises' Taste of Travel event is the brand's fifth consecutive partnership with Taste of London, an expo spotlighting the finest dining that the city has to offer. Inspired by travel, the event serves up finely crafted cuisine from destinations like Japan, Tuscany, and the Galapagos -- all stops on the Celebrity Cruises journey.
Taste of Travel visitors will be "taken on a gastronomic journey around the world as they sample a range of culinary delights created by Michelin-starred Vice President of Culinary, Cornelius Gallagher and his team."
This travel-themed food event spotlights London's fine cuisine while promoting Celebrity Cruises on-board menu, and travel packages. This experiential marketing approach will appeal to foodies seeking a luxe vacation experiences, and cruise ship travelers concerned about the quality of their on-board meals.
Taste of Travel visitors will be "taken on a gastronomic journey around the world as they sample a range of culinary delights created by Michelin-starred Vice President of Culinary, Cornelius Gallagher and his team."
This travel-themed food event spotlights London's fine cuisine while promoting Celebrity Cruises on-board menu, and travel packages. This experiential marketing approach will appeal to foodies seeking a luxe vacation experiences, and cruise ship travelers concerned about the quality of their on-board meals.
Trend Themes
1. Experiential Marketing - Food events that promote travel packages are a disruptive innovation opportunity for the experiential marketing industry.
2. Gastronomic Journeys - Offering culinary delights inspired by different destinations to create a restaurant experience centered on travel can be a disruptive innovation opportunity for the food and beverage industry.
3. Luxury Cruise Tourism - Celebrity Cruise's experiential event can inspire luxury cruise providers to innovate on-board menus, with destination-inspired cuisine offerings and gourmet dining experience, which can appeal to foodie travelers.
Industry Implications
1. Experiential Marketing Industry - With travel-themed food events, experiential marketing companies have the opportunity to promote travel packages and engage with foodie consumers.
2. Food and Beverage Industry - Creating destination-inspired cuisine offerings can be a disruptive innovation opportunity for restaurants, cafes or any foodservice provider interested in offering consumers unique culinary experiences centered on travel.
3. Cruise Tourism Industry - Offering gourmet dining experiences with a focus on destination-inspired cuisine can be a disruptive innovation opportunity for luxury cruise lines looking to attract foodie travelers interested in unique gastronomic journeys.
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