Imbibe Addresses Challenges in Taste and Texture for Pea Protein
The growing popularity of pea protein as a sustainable and nutritious alternative has been met with challenges related to taste and texture, which can impact consumer appeal. Imbibe, a company specializing in flavor solutions, has introduced NonSense Pea Protein Maskers to address these issues.
Available in both powder and liquid forms, Imbibe's NonSense Pea Protein Maskers are designed to eliminate unwanted beany notes, bitterness, and grainy textures without affecting the protein content or nutritional value of the product. For businesses in the plant-based food and beverage industry, this innovation offers a cost-effective way to improve product quality without relying on additional ingredients that may not fully resolve the issue.
By providing free samples and expert development support, Imbibe positions itself as a valuable partner for brands looking to refine their formulations and enhance their market competitiveness.
Image Credit: Imbibe
Available in both powder and liquid forms, Imbibe's NonSense Pea Protein Maskers are designed to eliminate unwanted beany notes, bitterness, and grainy textures without affecting the protein content or nutritional value of the product. For businesses in the plant-based food and beverage industry, this innovation offers a cost-effective way to improve product quality without relying on additional ingredients that may not fully resolve the issue.
By providing free samples and expert development support, Imbibe positions itself as a valuable partner for brands looking to refine their formulations and enhance their market competitiveness.
Image Credit: Imbibe
Trend Themes
1. Taste Improvement in Plant-based Proteins - Advancements in flavor technology, like Imbibe’s maskers, are transforming the plant-based protein sector by resolving taste challenges, which can expand market acceptance.
2. Texture Enhancement Solutions - Innovative solutions targeting the grainy texture of pea proteins offer producers the ability to create smoother, more appealing products that enhance the consumer experience.
3. Versatile Protein Masking Agents - The development of multi-form flavor maskers broadens the application scope for manufacturers seeking to improve various product formats, from beverages to solid foods.
Industry Implications
1. Plant-based Foods - The plant-based food industry benefits from innovations that tackle common taste and texture issues, enabling better-tasting alternatives to traditional proteins.
2. Flavor and Ingredients Sector - The flavor and ingredients industry finds new opportunities through technologies that enhance product quality while maintaining nutritional integrity in plant-based proteins.
3. Food and Beverage Manufacturing - Manufacturers in the food and beverage sector can adopt cost-effective ingredient solutions that boost product appeal and consumer satisfaction in the competitive protein market.
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