GoWell® Tasty Protein Has a Subtle Flavor with No Off-Notes
Michael Hemsworth — January 24, 2025 — Lifestyle
References: goodmillsinnovation & vegconomist
The GoodMills Innovation GoWell® Tasty Protein has been created by the brand as a plant-based protein blend additive for use in the baked goods industry that will help to elevate nutritional benefits in a subtle way.
The ingredient is crafted from a blend of fava beans, yellow peas, sunflower seeds and wheat with a protein content of 60% with a subtle flavor profile and no off-note flavors. The ingredient is formulated with versatility in mind to allow for incorporation into a recipe without having to make major alterations.
Head of Marketing Communications Katharina Haack commented on the GoodMills Innovation GoWell® Tasty Protein saying, "Plant-based nutrition is a building block towards a more sustainable future, and this is where we want to make a major contribution. Our raw materials enable manufacturers to produce high-quality meat and fish alternatives on an industrial scale, all of which are convincing in terms of taste, sensory properties, and nutritional physiology. Only in this way can plant-based products gain an even greater market share.”
The ingredient is crafted from a blend of fava beans, yellow peas, sunflower seeds and wheat with a protein content of 60% with a subtle flavor profile and no off-note flavors. The ingredient is formulated with versatility in mind to allow for incorporation into a recipe without having to make major alterations.
Head of Marketing Communications Katharina Haack commented on the GoodMills Innovation GoWell® Tasty Protein saying, "Plant-based nutrition is a building block towards a more sustainable future, and this is where we want to make a major contribution. Our raw materials enable manufacturers to produce high-quality meat and fish alternatives on an industrial scale, all of which are convincing in terms of taste, sensory properties, and nutritional physiology. Only in this way can plant-based products gain an even greater market share.”
Trend Themes
1. Nutrient-enriched Baked Goods - Baking companies are embracing plant-based protein additives to enhance the nutritional profile of their products without altering flavor.
2. Versatile Food Ingredients - Manufacturers are developing flexible ingredients like protein blends that integrate seamlessly into existing recipes.
3. Sustainable Food Production - There is a growing trend towards ingredients like GoWell® Tasty Protein that support eco-friendly food manufacturing by offering plant-based alternatives.
Industry Implications
1. Plant-based Foods - The plant-based food industry is expanding with innovations like protein blends that cater to both taste and nutritional needs.
2. Bakery and Confectionery - Bakeries are innovating with ingredients that provide high protein content while maintaining taste and texture.
3. Food Technology - The food tech industry is advancing through the creation of adaptable ingredients like plant-based protein blends designed for broad application.
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