The Tassimo Cadbury Range Has HFSS-Compliant Recipes
Michael Hemsworth — April 25, 2025 — Lifestyle
References: tassimo & scottishgrocer
The Tassimo Cadbury range is showing off a reformulated recipe across all of its flavors that's HFSS-compliant to position the drink beverages as a permissible treat to enjoy at anytime of day. The products include the Cadbury original chocolate, Cadbury Caramel and Cadbury Orange, which are reported by the brand to have an even stronger chocolate flavor than previous versions. The hot chocolate pods contain around 60% less sugar and 14% less fat per cup than previous versions, and are being offered in packs of 10 servings for £5.30.
Head of Category and Shoppers at JDE Peet's UK&I Maria Kabalyk commented on the Tassimo Cadbury range saying, "We are proud to announce that our range of Tassimo Cadbury pods are now HFSS compliant to align with JDE Peets’ Nutritional Programme. We are committed to delivering innovative, high-quality and sustainable products that can be enjoyed as part of a balanced diet and healthy lifestyle.”
Head of Category and Shoppers at JDE Peet's UK&I Maria Kabalyk commented on the Tassimo Cadbury range saying, "We are proud to announce that our range of Tassimo Cadbury pods are now HFSS compliant to align with JDE Peets’ Nutritional Programme. We are committed to delivering innovative, high-quality and sustainable products that can be enjoyed as part of a balanced diet and healthy lifestyle.”
Trend Themes
1. Hfss-compliant Beverages - The formulation of beverages that align with HFSS guidelines presents an innovation opportunity in the realm of guilt-free indulgence.
2. Sugar-reduced Products - There is a growing trend towards products that offer substantial sugar reduction without compromising on taste, appealing to health-conscious consumers.
3. Flavor-enhanced Chocolate - Enhanced flavor profiles in chocolate products are being developed to provide a richer taste experience despite lower sugar and fat content.
Industry Implications
1. Beverage Industry - The beverage industry is seeing innovations with compliant recipes that enable consumers to enjoy traditional treats with fewer health concerns.
2. Health and Wellness - As consumer health trends continue to evolve, the health and wellness industry is finding new opportunities in reformulated indulgent products.
3. Packaged Food - Packaged food companies are exploring ways to offer reduced-sugar and fat options that maintain the sensory experience of their traditional counterparts.
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