Target Wonderland is an Entertaining & Shoppable Christmas World
Cadhla Gray — December 12, 2015 — Marketing
References: intl.target & psfk
Target Wonderland is making holiday shopping that much more special this Christmas, with a larger than life playground that is 16,000 square feet. Within the playground is a giant Etch-a-Sketch and a race track upon which visitors can drive drones, like Star Wars' BB-8, using a mobile app.
Not only is this unique NYC retail space larger than life and visually striking, it also provides consumers with an interactive and gamified shopping experience. Each visitor is outfitted with a personal lanyard and a RFID key that they can scan on any product in Target Wonderland that they want to purchase.
At the end of their entertainment, consumers can check out where they will receive their items at the bottom of a chimney, straight from mechanical Santa's outstretched hand.
Not only is this unique NYC retail space larger than life and visually striking, it also provides consumers with an interactive and gamified shopping experience. Each visitor is outfitted with a personal lanyard and a RFID key that they can scan on any product in Target Wonderland that they want to purchase.
At the end of their entertainment, consumers can check out where they will receive their items at the bottom of a chimney, straight from mechanical Santa's outstretched hand.
Trend Themes
1. Interactive Retail Spaces - Retail spaces that provide interactive and gamified shopping experiences can create more meaningful connections with consumers.
2. RFID Technology - RFID technology integrated into shopping experiences can streamline the purchasing process and provide consumers with a personalized shopping experience.
3. Experiential Marketing - Experiential marketing campaigns that combine entertainment and shopping can attract and engage consumers in a unique way.
Industry Implications
1. Retail - Retailers can incorporate interactive and gamified shopping experiences to enhance customer engagement and loyalty.
2. Technology - Companies specializing in RFID technology can offer innovative solutions to retailers looking to streamline the purchasing process and provide personalized experiences for consumers.
3. Marketing - Marketing agencies can incorporate experiential marketing campaigns to attract and engage consumers in a more memorable and effective way.
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