The New Target Plus-Size Line is a Step in the Right Direction
Rebecca Byers — April 8, 2015 — Fashion
References: corporate.target
After a few years marked by controversial efforts and public missteps, the latest Target plus-size line is finally giving shoppers something to celebrate. Titled AVA & VIV, the collection features a wide range of statement pieces and everyday wardrobe essentials that touch on fast fashion trends that are often not adequately available in plus-sizes.
Launched in store in February 2015, the collection has been designed by Target's coveted design team, will be updated monthly and all pieces will be priced between a range of $10 and $80.
In order to kick off the line's launch, the Target plus-size line was modeled by plus-size fashion blogging superstars Gabi Gregg (Gabi Fresh), Chastity Garner and Nicolette Mason.
Launched in store in February 2015, the collection has been designed by Target's coveted design team, will be updated monthly and all pieces will be priced between a range of $10 and $80.
In order to kick off the line's launch, the Target plus-size line was modeled by plus-size fashion blogging superstars Gabi Gregg (Gabi Fresh), Chastity Garner and Nicolette Mason.
Trend Themes
1. Plus-size Fast Fashion - There is an opportunity for other retailers to follow suit and create their own fast fashion lines for plus-size individuals.
2. Fashion Inclusivity - More fashion brands and retailers could prioritize inclusive sizing and designs to appeal to a wider range of consumers.
3. Blogger Collaborations - Partnering with influential bloggers in the plus-size fashion community can help brands better understand and meet the needs of this market.
Industry Implications
1. Retail - Retailers can expand their customer base and improve brand reputation by offering inclusive sizing and designs.
2. Fashion - Fashion brands and designers can enhance their creativity and innovation by designing for and collaborating with the plus-size market.
3. Influencer Marketing - Influencer marketing can improve brand awareness and build brand loyalty in the plus-size fashion community.
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