Dreamscape in Target's Colour Campaign is Bright and Beautiful
Susan Read — August 11, 2009 — Art & Design
References: coloribus & stylepantry
“Every colour you can dream.” These are the playful words that punctuate the new Target Colour Campaign that has been launched out of Australia. Sydney-based director Dael Oates has created a surreal dreamscape of colour that follows a young woman through the many shades of her imagination.
This video is a beautiful and fun look at the ways in which colour, design, and art can express our brightest hopes, as well as our darkest moments. Using low-fi stop-animation, Oates transforms images of colour before our very eyes.
The ad campaign may be selling clothing, but it has tapped into the very powerful element of colour. I don’t know if I want to go shopping, or wrap myself in rainbow blankets and go dancing on the moon. Maybe we can do both.
This video is a beautiful and fun look at the ways in which colour, design, and art can express our brightest hopes, as well as our darkest moments. Using low-fi stop-animation, Oates transforms images of colour before our very eyes.
The ad campaign may be selling clothing, but it has tapped into the very powerful element of colour. I don’t know if I want to go shopping, or wrap myself in rainbow blankets and go dancing on the moon. Maybe we can do both.
Trend Themes
1. Colourful Advertising - Disruptive innovation opportunity: Develop interactive, immersive ads that utilize vibrant colors to capture consumer attention and create memorable brand experiences.
2. Art-inspired Marketing - Disruptive innovation opportunity: Collaborate with artists and designers to create visually stunning campaigns that showcase creativity and evoke emotions.
3. Stop-animation Techniques - Disruptive innovation opportunity: Incorporate stop-animation techniques in advertising to provide a unique and captivating storytelling approach that resonates with audiences.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate colorful and imaginative imagery into online shopping experiences to enhance engagement and drive sales.
2. Entertainment - Disruptive innovation opportunity: Utilize vibrant colors and art-inspired visuals in movie trailers and promotional materials to create anticipation and attract audiences.
3. Advertising and Marketing - Disruptive innovation opportunity: Explore unconventional and visually captivating advertising methods to stand out in a crowded marketplace and create strong brand connections.
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