The Target Bullseye Flyer Gift Card is Perfect for Kids
Katherinev123 — November 16, 2011 — Life-Stages
References: bartalosillustration & adweek
There aren't many gift cards that are directly marketed to children, but the Target Bullseye Flyer gift card is one of the few that do. This innovative card can be built into a model airplane, offering children a fun, interactive toy that doubles as money to spend at Target -- on more toys, perhaps?
The Target Bullseye Flyer gift card was designed by San Francisco-based artist and designer Michael Bartalos, who actually won two awards for the innovative card design (one from HOW’s International Design Awards and the other from Advertising Federation of Minnesota).
The card includes everything a child needs to build a model balsa glider and even comes with a fold-out landing strip and pilot's license! Available in $5 to $1,000 denominations, the gift card is definitely a unique way to promote gift cards to young ones -- and to adults who are in need of gift ideas.
The Target Bullseye Flyer gift card was designed by San Francisco-based artist and designer Michael Bartalos, who actually won two awards for the innovative card design (one from HOW’s International Design Awards and the other from Advertising Federation of Minnesota).
The card includes everything a child needs to build a model balsa glider and even comes with a fold-out landing strip and pilot's license! Available in $5 to $1,000 denominations, the gift card is definitely a unique way to promote gift cards to young ones -- and to adults who are in need of gift ideas.
Trend Themes
1. Interactive Gift Cards - The use of gift cards that offer a fun and interactive experience for children.
2. Toy-money Integration - Incoporating the concept of play and currency into one product for kids.
3. Award-winning Card Designs - Recognition given to innovative and creative gift card designs.
Industry Implications
1. Retail - Target is using innovative gift card designs to engage and attract young customers.
2. Toy Manufacturing - The integration of toy elements into gift cards presents new partnership opportunities for manufacturers and retailers.
3. Design and Advertising - Recognition of award-winning card designs presents opportunities for designers and agencies to collaborate on unique projects.
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