Target and Pinterest's App Helps to Locate Online Items In-Store
Ellen Smith — October 2, 2017 — Business
References: corporate.target & psfk
Target and Pinterest have partnered to ensure consumers can find what they're looking for, both online and offline.
More often than not, consumers will head to a store in search of an item discovered online, only to be met with disappointment, when the specific item can't be located. The Pinterest lens serves as a solution to this problem, offering consumers the ability to make connections between what's seen online and what's offered in-store. The app enables consumers to take photos or screenshots of products seen online or out in the real world, while the app's technology searches for that particular product, or discovers similar items that exist on Target's website.
This partnership helps facilitate connections between online and real world shopping methods.
More often than not, consumers will head to a store in search of an item discovered online, only to be met with disappointment, when the specific item can't be located. The Pinterest lens serves as a solution to this problem, offering consumers the ability to make connections between what's seen online and what's offered in-store. The app enables consumers to take photos or screenshots of products seen online or out in the real world, while the app's technology searches for that particular product, or discovers similar items that exist on Target's website.
This partnership helps facilitate connections between online and real world shopping methods.
Trend Themes
1. Offline-to-online Integration - There is an opportunity for businesses to create apps or technology that seamlessly integrate offline and online shopping experiences.
2. Product-locating Apps - Developing apps that help consumers locate products seen online in physical stores can improve the shopping experience and increase sales.
3. Visual Search Technology - Creating technology that allows consumers to take photos or screenshots of products and locate them or similar items online or in-store could be a disruptive innovation opportunity.
Industry Implications
1. Retail - Retailers can benefit from developing apps or technology that better integrate offline and online shopping experiences.
2. E-commerce - E-commerce companies can improve the consumer experience by developing product-locating apps or visual search technology.
3. Technology - Technology companies could create disruptive innovations by developing visual search technology or apps that facilitate connections between online and offline shopping.
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