Shapeways x Target's 3D-Printed Gifts Provide Personalization
Laura McQuarrie — January 26, 2015 — Business
References: shapeways & 3dprintingindustry
No matter the season, people are always looking for unique gifts to give—to satisfy this need, Shapeways teamed up with Target for the creation of a Targed 3D-Printed collection of items.
Items in the Target Shapeways Shop included small trinkets like charms, keychain accessories, pendants, as well as a few ornaments that could be customized for the holiday season with material, color choice or a special engraving. These items ship free in the US and are priced on the site from about $7.99 and up, making it super accessible to get your hands on a 3D-printed item. The 3D-printed bases were developed by Target's own designers using the Shapeways ShapeJS tools, letting consumers put the finishing touches on their personalized products.
Items in the Target Shapeways Shop included small trinkets like charms, keychain accessories, pendants, as well as a few ornaments that could be customized for the holiday season with material, color choice or a special engraving. These items ship free in the US and are priced on the site from about $7.99 and up, making it super accessible to get your hands on a 3D-printed item. The 3D-printed bases were developed by Target's own designers using the Shapeways ShapeJS tools, letting consumers put the finishing touches on their personalized products.
Trend Themes
1. Personalized Retail Gifts - The trend of offering customizable retail gifts allows consumers to create unique and personalized products.
2. Collaboration Between Retailers and 3D Printing Companies - The trend of retailers partnering with 3D printing companies provides a platform for creating custom-designed products.
3. Accessible 3d-printed Items - The trend of offering affordable 3D-printed products makes the technology more accessible to a wider range of consumers.
Industry Implications
1. E-commerce - The e-commerce industry can leverage the trend of personalized retail gifts to attract customers and offer unique shopping experiences.
2. 3D Printing - The 3D printing industry can benefit from collaborations with retailers by expanding their customer base and showcasing the versatility of their technology.
3. Retail - The retail industry can tap into the market for accessible 3D-printed items to provide customers with innovative and personalized product options.
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