TapeArt by Multipraktik Captures Two Artists Having Fun
Vittoria Natarelli — September 21, 2010 — Pop Culture
References: vimeo
TapeArt by Multipraktik captures two street artists having fun with tape. These artists are employing tape to create two large murals.
Artists Fejzo & Luka Ursic are caught having fun as they wrap the tape around each other, and smile joyfully at the camera. TapeArt by Multipraktik not only shows the possibilities of the sticky medium, but also presents how artists don't have to take themselves too seriously.
Implications - Many individuals have an urge to find a sense of release with the products they buy due to the pressures of a busy lifestyle. Products that either remind customers of childhood games or provide a pleasurable break from certain constraints will appeal to this broad consumer base.
Artists Fejzo & Luka Ursic are caught having fun as they wrap the tape around each other, and smile joyfully at the camera. TapeArt by Multipraktik not only shows the possibilities of the sticky medium, but also presents how artists don't have to take themselves too seriously.
Implications - Many individuals have an urge to find a sense of release with the products they buy due to the pressures of a busy lifestyle. Products that either remind customers of childhood games or provide a pleasurable break from certain constraints will appeal to this broad consumer base.
Trend Themes
1. Tape Art - The rise of tape art as a unique and fun form of expression in urban and indoor spaces.
2. Playful Products - The growing demand for products that evoke a sense of playfulness and allow individuals to escape from daily pressures and constraints.
3. Collaborative Art - The increasing adoption of collaborative art techniques, such as TapeArt by Multipraktik, which encourages artists to work together to create unique and imaginative pieces.
Industry Implications
1. Art and Design - The art and design industry can explore the growing trend of tape art and collaborative techniques to create innovative and captivating pieces.
2. Interior Design - The interior design industry can incorporate playful and unique elements such as tape art murals in a variety of indoor spaces, from homes to commercial buildings.
3. Marketing and Advertising - Marketing and advertising professionals can look to incorporating playful and collaborative elements in their campaigns to appeal to a broad range of consumers seeking a sense of fun and release.
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