Albert Heijn is Launching NFC 'Tap to Go' Checkout Labels on Shelves
Laura McQuarrie — December 27, 2017 — Business
References: aholddelhaize
To simplify the checkout process, many grocery stores are now leveraging technology to optimize grab-and-go convenience—this includes Dutch supermarket chain Albert Heijn with its 'Tap to Go' technology.
Unlike many supermarket systems that solely rely on an app, Tap to Go works alongside smart NFC-enabled shelf labels. After a consumer has registered via an app, they are then able to shop as usual, but tap a physical card to the shelf labels as they pick up the items they wish to purchase. In a matter of minutes, the money will be automatically transferred from their bank account, making it possible for shoppers to skip the long lines.
Testing for the Tap to Go system was introduced more quickly than anticipated, but as Jan-Willem Dockheer, Managing Director of 'AH to go' stores sees it: "Technology is changing rapidly. So why wait? The sooner we can start, the more we can learn."
Unlike many supermarket systems that solely rely on an app, Tap to Go works alongside smart NFC-enabled shelf labels. After a consumer has registered via an app, they are then able to shop as usual, but tap a physical card to the shelf labels as they pick up the items they wish to purchase. In a matter of minutes, the money will be automatically transferred from their bank account, making it possible for shoppers to skip the long lines.
Testing for the Tap to Go system was introduced more quickly than anticipated, but as Jan-Willem Dockheer, Managing Director of 'AH to go' stores sees it: "Technology is changing rapidly. So why wait? The sooner we can start, the more we can learn."
Trend Themes
1. Smart Nfc-enabled Shelf Labels - The integration of NFC technology into shelf labels allows for streamlined and convenient checkout experiences in grocery stores.
2. Tap to Go Technology - The introduction of 'Tap to Go' systems enables shoppers to skip long checkout lines by simply tapping a physical card on shelf labels to make automatic payments.
3. Optimizing Grab-and-go Convenience - Supermarkets are leveraging technology to enhance the grab-and-go shopping experience, making it even more convenient for customers.
Industry Implications
1. Retail - Implementing smart NFC-enabled shelf labels and Tap to Go technology disrupts traditional checkout processes, improving the retail experience for consumers.
2. Technology - The integration of NFC technology and smart shelf labels presents opportunities for innovation in the technology industry, enhancing the efficiency and convenience of retail transactions.
3. Payment Processing - The Tap to Go system creates disruption in the payment processing industry by introducing automatic payment transfers, simplifying and expediting transactions for customers.
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