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Stick-Thin Photoshopping

Clean the Sky - Positive Eco Trends & Breakthroughs

Ralph Lauren Model Tao Okamoto was Photoshopped to be Rail Thin

— June 28, 2010 — Pop Culture
The newest controversy with fashion giant Ralph Lauren is with model Tao Okamoto's photoshopped image. The model was given a seriously slender waist, one that is clearly not her own. Ralph Lauren has been known to be a bit outspoken in the past, especially with regards to his distaste for plus-sized models.

This image is certainly alarming, as Tao Okamoto's waist looks like it belongs to a small child. Regardless, photoshopping has become a part of the industry -- it just needs to remain on a realistic level.
Trend Themes
1. Body Positive Movement - Disruptive innovation opportunity: Develop inclusive and diverse marketing campaigns that celebrate different body types and challenge the unrealistic beauty standards perpetuated by the fashion industry.
2. Authenticity in Advertising - Disruptive innovation opportunity: Shift towards transparent and honest advertising practices, promoting realistic portrayals of models and embracing natural beauty without excessive editing.
3. Technology-driven Fashion - Disruptive innovation opportunity: Explore innovative technologies like virtual fitting rooms or body scanning devices to enhance the online shopping experience and redefine the way fashion is perceived.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce size-inclusive clothing lines that cater to a diverse range of body types, encouraging self-confidence and inclusivity in the fashion industry.
2. Advertising and Marketing - Disruptive innovation opportunity: Embrace socially responsible advertising practices that challenge unrealistic beauty standards, promoting body positivity and diversity to resonate with consumers.
3. Technology and E-commerce - Disruptive innovation opportunity: Develop advanced image recognition algorithms that can identify and flag excessive retouching in fashion imagery, promoting transparency and ethical practices in online fashion retail.
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