Olive Garden is Giving Consumers a New Way to Enjoy Its Food at Home
Katherine Pendrill — August 12, 2016 — Lifestyle
References: olivegarden & brandeating
Olive Garden is giving consumers a new way to enjoy its food by offering a take-out Italian dinner option called the Family-Style Lasagna Bundle. Meant to feed up to eight people, the new meal deal caters to the growing number of consumers who may not have time to sit down at a restaurant for a full meal.
The Family-Style Lasagna Bundle is a take-out Italian dinner that includes an extra-large Lasagna Classico, 12 breadsticks, a jumbo house salad and a two-liter bottle of soda. The meal not only gives families the flexibility to enjoy the chain's food at home, but it is also a cheaper option than dining in.
While the meal deal is only available for a limited-time, the promotion demonstrates how sit-down chains can cater to changing consumer dining preferences.
The Family-Style Lasagna Bundle is a take-out Italian dinner that includes an extra-large Lasagna Classico, 12 breadsticks, a jumbo house salad and a two-liter bottle of soda. The meal not only gives families the flexibility to enjoy the chain's food at home, but it is also a cheaper option than dining in.
While the meal deal is only available for a limited-time, the promotion demonstrates how sit-down chains can cater to changing consumer dining preferences.
Trend Themes
1. Take-out Meal Deals - Opportunity for sit-down chains to expand their offerings to cater to consumers who prefer meals at home.
2. Family-size Bundles - Opportunity for restaurants to provide meal deals that cater to large groups and families.
3. Convenience Dining - Opportunity for restaurants to offer time-saving meal options for busy consumers.
Industry Implications
1. Restaurant Industry - Opportunity for sit-down chain restaurants to expand their market by targeting consumers looking for convenient take-out meal options.
2. Food Delivery Industry - Opportunity for food delivery services to partner with sit-down chain restaurants to provide quick and convenient meal options for busy consumers.
3. Retail Industry - Opportunity for grocery stores or other food retail outlets to offer meal deals that cater to on-the-go consumers looking for easy dinner solutions.
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