Kessalao's Takeaway Food Packaging is Unmissably Bright
Laura McQuarrie — June 25, 2014 — Lifestyle
References: facebook & packagingoftheworld
Kessalao is a takeaway restaurant in Bonn, Germany with a vibrant and fresh Mediterranean menu that's just as colorful as its takeaway food packaging designed by Masquespacio.
The very name "Kessalao" itself is a fusion of Spanish and German words, playing off culture mixing. The "S" in the Kessalao logo is also made to look like it's dripping, which is a subtle nod to olive oil, a staple of Mediterranean cuisine. In the development of a new brand image for Kessalao, Masquespacio chose an extremely bright range of colors that are used on the restaurant's interior, exterior and on product packaging. As well as a primary color scheme of red, yellow and blue, purple helps to round it all out and adds sophistication and richness, making every bite just as colorful.
The very name "Kessalao" itself is a fusion of Spanish and German words, playing off culture mixing. The "S" in the Kessalao logo is also made to look like it's dripping, which is a subtle nod to olive oil, a staple of Mediterranean cuisine. In the development of a new brand image for Kessalao, Masquespacio chose an extremely bright range of colors that are used on the restaurant's interior, exterior and on product packaging. As well as a primary color scheme of red, yellow and blue, purple helps to round it all out and adds sophistication and richness, making every bite just as colorful.
Trend Themes
1. Bright Takeaway Packaging - Companies can adopt bold, bright colors to differentiate their takeaway food packaging from competitors and create a memorable brand image.
2. Cultural Fusion Branding - Businesses can fuse different cultures in their branding for an innovative, unique and striking imagery.
3. Colorful Dining Experience - Restaurants can use a range of bright colors in their overall interior and exterior design to create lively and energizing dining experiences.
Industry Implications
1. Food Packaging Industry - Incorporating bright colors and innovative packaging designs create opportunities for businesses in the food packaging industry to meet evolving consumer needs and preferences.
2. Interior and Exterior Design Industry - Restaurants and businesses can work with interior and exterior design companies to incorporate colorful interiors and exteriors into their overall branding and messaging.
3. Hospitality Industry - The hospitality industry can use bright colors to create a unique and memorable experience for customers in both the dining and lodging sectors.
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