Tairsgeir's Name and Design Was Inspired by a Traditional Tool
Laura McQuarrie — November 7, 2024 — Art & Design
References: intertypestudio & fabnews.live
Tairsgeir is a regenerative whisky conceptualized by Intertype Studio and Officina Poligonale, and it envisions responsible care for the land and the protection of future generations. Imagined as a product that uses peat to dry barley and provide whisky its unique character, Tairsgeir tells a unique sensory story with aromas of oaky spice, peach cobbler, and earthy smoke on the palate.
Tairsgeir gets its name from the Gaelic word for the tool traditionally used to cut peat on the moorlands of Scotland, which also informed the design of the bottle. The neck collar pays homage to the hand of the tool and features the "green man," a Celtic symbol representing the relationship between man and nature, and also rebirth.
Tairsgeir gets its name from the Gaelic word for the tool traditionally used to cut peat on the moorlands of Scotland, which also informed the design of the bottle. The neck collar pays homage to the hand of the tool and features the "green man," a Celtic symbol representing the relationship between man and nature, and also rebirth.
Trend Themes
1. Regenerative Spirits - Emphasizing sustainability, regenerative spirits focus on eco-friendly production methods that benefit the environment.
2. Celtic Symbolism Branding - Leveraging cultural heritage and iconic symbols, Celtic-inspired branding connects deeply with consumers' sense of history and tradition.
3. Sustainable Packaging Design - Designing packaging that reflects ecological responsibility while also telling a compelling narrative enhances both visual and environmental appeal.
Industry Implications
1. Distilled Spirits - The distilled spirits industry can adapt more sustainably-minded practices to cater to a growing market of environmentally conscious consumers.
2. Eco-friendly Agriculture - Increasing the utilization of regenerative agriculture practices within raw material sourcing promotes greater environmental stewardship.
3. Craft Beverage Packaging - Innovative packaging solutions that integrate traditional symbols and eco-friendly materials hold potential for differentiation in the craft beverage sector.
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