Hemster is Helping Retailers Offer In-Store Tailoring Services
Laura McQuarrie — October 17, 2019 — Art & Design
References: hemster.co & businesswire
Hemster is a first-of-its-kind on-demand tailoring service that helps people feel more comfortable in their own clothes by offering alterations at participating retailers and brand stores, as well as through at-home appointments. After using the tailoring service for the first time, a customer's perfect fit data is stored and kept on record so that new measurements do not need to be taken each time an adjustment is needed.
Diane von Furstenberg, Outdoor Voices and Alo Yoga are the first brands to offer Hemster's on-demand tailoring service to their customers.
Hemster's model aims to disrupt the tailoring industry in North America by drawing upon practices from other cultures. As Hemster CEO and Founder Allison Lee describes, "I grew up in South Korea, where shoppers typically find the correct size based on weight first and where tailoring is expected, even with budget options."
Diane von Furstenberg, Outdoor Voices and Alo Yoga are the first brands to offer Hemster's on-demand tailoring service to their customers.
Hemster's model aims to disrupt the tailoring industry in North America by drawing upon practices from other cultures. As Hemster CEO and Founder Allison Lee describes, "I grew up in South Korea, where shoppers typically find the correct size based on weight first and where tailoring is expected, even with budget options."
Trend Themes
1. On-demand Tailoring Services - Hemster's on-demand tailoring service is disrupting the traditional tailoring industry by providing convenient and personalized alterations for customers.
2. Perfect Fit Data Storage - Hemster's storage of customer's perfect fit data disrupts traditional tailoring practices by eliminating the need for repeated measurements for subsequent adjustments.
3. Incorporation of Cultural Practices - Hemster's incorporation of tailoring practices from other cultures disrupts the North American tailoring industry by offering a different approach to finding the correct size and the expectation of tailoring.
Industry Implications
1. Fashion Retail - Hemster's on-demand tailoring service provides an opportunity for fashion retailers to enhance their customer experience and offer a tailored fit, boosting customer satisfaction and loyalty.
2. Tailoring Services - The use of Hemster's perfect fit data storage disrupts the traditional tailoring services industry by streamlining the alteration process and reducing measurement time.
3. Innovation in Cultural Practices - The incorporation of cultural practices by Hemster presents an opportunity for the fashion industry to explore new ways of finding the correct size and integrating tailoring as a standard expectation for customers.
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