The 'Reaper Ranch' Taco Bell Fries Feature Carolina Reaper Seasoning
Laura McQuarrie — August 17, 2018 — Lifestyle
References: tacobell & foodandwine
To kick off the new year, Taco Bell added to its fast food menu by testing $1 Nacho Fries—and now, it is experimenting with even more kinds of Taco Bell fries.
In Columbus, Ohio Taco Bell is now testing 'Reaper Ranch Fries' that are topped with Carolina Reaper seasoning, Reaper Pepper sauce and served with a side of creamy ranch dip. As well as being able to order the ultra-spicy Taco Bell fries on their own, customers also have the option to order a Supreme version of the menu item, which is enhanced with nacho cheese, seasoned beef, diced tomatoes and a cooling dollop of sour cream.
As the Carolina Reaper is the hottest pepper in the world and comes in at the top of the Scoville scale, these fries will only appeal to those who can handle the heat.
In Columbus, Ohio Taco Bell is now testing 'Reaper Ranch Fries' that are topped with Carolina Reaper seasoning, Reaper Pepper sauce and served with a side of creamy ranch dip. As well as being able to order the ultra-spicy Taco Bell fries on their own, customers also have the option to order a Supreme version of the menu item, which is enhanced with nacho cheese, seasoned beef, diced tomatoes and a cooling dollop of sour cream.
As the Carolina Reaper is the hottest pepper in the world and comes in at the top of the Scoville scale, these fries will only appeal to those who can handle the heat.
Trend Themes
1. Ultra-spicy Fast Food - The trend of offering extremely spicy fast food items, like Taco Bell's 'Reaper Ranch Fries,' caters to customers seeking bold and intense flavor experiences.
2. Flavor Fusion - The fusion of Carolina Reaper seasoning, Reaper Pepper sauce, and creamy ranch dip on Taco Bell's fries demonstrates a trend of blending diverse flavors to create unique taste profiles.
3. Customizable Fast Food - The option to upgrade the 'Reaper Ranch Fries' to a Supreme version with additional toppings reflects a trend of providing customizable fast food experiences tailored to individual preferences.
Industry Implications
1. Fast Food - The fast food industry can leverage the trend of ultra-spicy offerings to attract adventurous eaters and spice enthusiasts to their menus.
2. Condiments and Sauces - The condiments and sauces industry has an opportunity to develop and market unique and intense flavors like Carolina Reaper seasoning and Reaper Pepper sauce, catering to consumers looking for fiery taste sensations.
3. Snack Foods - The snack foods industry can explore the trend of flavor fusion to create innovative snack options that combine unexpected taste combinations, similar to how Taco Bell's 'Reaper Ranch Fries' blend spicy, savory, and creamy flavors.
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