Seiko Relaunches the Tachymeter Digital Watch with BEAMS
References: beams.co.jp & hypebeast
Watchmaker Seiko relaunches the classic digital Tachymeter watch that originally made its debut back in 1983. The classic timepiece was designed by Giorgetto Giugiaro and now, in conjunction with Japanese retail label BEAMS, it receives a reissue in three different tonal options -- the watch is complete in black, gold and silver. Notably, it is limited to only 3,000 pieces in total, giving it an exclusive aura.
The new Tachymeter digital watch retains most of the original design with the exception of new material construction with all-metal steel and the function of quartz movement within the interior. The watch's face boasts a tilted design and circular structure to round it all out. The collaborative watch is now available for pre-order online at BEAMS.
The new Tachymeter digital watch retains most of the original design with the exception of new material construction with all-metal steel and the function of quartz movement within the interior. The watch's face boasts a tilted design and circular structure to round it all out. The collaborative watch is now available for pre-order online at BEAMS.
Trend Themes
1. Retro Digital Watches - Seiko's relaunch of the Tachymeter digital watch taps into the growing trend of retro timepieces, offering business professionals an opportunity to innovate by combining nostalgic designs with modern functionalities.
2. Limited Edition Releases - The limited production of only 3,000 pieces of the Tachymeter digital watch presents a disruptive innovation opportunity for business professionals to tap into the demand for exclusive and collectible products.
3. Collaborative Luxury Collections - The collaboration between Seiko and BEAMS highlights the trend of luxury brands teaming up with retailers to create unique offerings, presenting an opportunity for business professionals to explore potential partnerships for mutual benefit.
Industry Implications
1. Watchmaking - The relaunch of the Tachymeter digital watch by Seiko opens up opportunities for innovation and competition within the watchmaking industry, as companies can explore updated designs and features to cater to consumer demands.
2. Retail - The collaboration between Seiko and BEAMS signifies a collaborative approach to retail, presenting an opportunity for business professionals to explore partnerships and create exclusive collections that appeal to niche markets.
3. Fashion Accessories - The resurgence of retro digital watches like the Tachymeter by Seiko highlights the potential for innovation in the fashion accessories industry, allowing business professionals to capitalize on the demand for unique and nostalgic timepieces.
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