Gap's New 'Logo Remix' Ad Features SZA and Metro Boomin
Riley von Niessen — January 26, 2018 — Marketing
References: youtube & highsnobiety
Not too long ago, Gap released an ad starring Future and Cher as a part of its 'Logo Remix' campaign, which is continued with another spot that features SZA and Metro Boomin.
The ad is introduced with SZA, and the screen soon splits to include Metro Boomin. Once the pair come together, they begin to dance along to the popular 80s song, 'Hold Me Now' by the Thompson Twins. The retro track is remixed in the ad with the addition of a more modern beat, reflecting the evolution of Gap's designs and its place in the industry.
In addition to SZA and Metro Boomin, the Gap ad features "Awkwafina, Bria Vinaite, Connor Franta, Maya Jama, Miles Heizer, Naomi Watanabe, and Sabrina Claudi."
The ad is introduced with SZA, and the screen soon splits to include Metro Boomin. Once the pair come together, they begin to dance along to the popular 80s song, 'Hold Me Now' by the Thompson Twins. The retro track is remixed in the ad with the addition of a more modern beat, reflecting the evolution of Gap's designs and its place in the industry.
In addition to SZA and Metro Boomin, the Gap ad features "Awkwafina, Bria Vinaite, Connor Franta, Maya Jama, Miles Heizer, Naomi Watanabe, and Sabrina Claudi."
Trend Themes
1. Celebrity-driven Fashion Ads - Opportunity for brands to collaborate with popular celebrities and influencers to create engaging and impactful advertisements.
2. Remixing Retro Songs in Ads - Incorporating modern beats and remixes into classic songs can create a unique and memorable advertising experience.
3. Evolution of Brand Identity - Brands can showcase their growth and evolution by adapting their designs and messaging to appeal to contemporary audiences.
Industry Implications
1. Fashion and Apparel - Fashion brands can utilize celebrity collaborations and innovative ad campaigns to stay relevant and connect with their target market.
2. Music and Entertainment - Opportunity for musicians and songwriters to collaborate with brands for remixing songs and creating advertisements that resonate with audiences.
3. Marketing and Advertising - Brands can leverage celebrity endorsements and creative remixes in their advertising strategies to stand out and capture consumer attention.
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