This Soda is Designed to Relieve the Symptoms of a Hangover
Katherine Pendrill — September 25, 2015 — Lifestyle
References: overhangdrinks & foodbev
'Overhang' is a new soft drink that is specifically designed to help relieve the symptoms of a hangover. After a wild night out, many people find themselves feeling the ill effects of a nasty hangover. This drink features a unique combination of ingredients that help to make the morning after just a little bit easier.
Overhang is a unique soft drink that is inspired by an old Italian recipe. The soda contains a potent combination of fruit, vitamins and botanicals. Some of the ingredients are designed to help settle the stomach, while others help to restore blood sugar levels. The drinks are also infused with orange, ginger and lime, which provides a bright yet mild flavor. The result is a smooth soft drink that helps to relieve the symptoms of a hangover.
Overhang ultimately helps consumers overcome their hangover and get on with the rest of their day.
Overhang is a unique soft drink that is inspired by an old Italian recipe. The soda contains a potent combination of fruit, vitamins and botanicals. Some of the ingredients are designed to help settle the stomach, while others help to restore blood sugar levels. The drinks are also infused with orange, ginger and lime, which provides a bright yet mild flavor. The result is a smooth soft drink that helps to relieve the symptoms of a hangover.
Overhang ultimately helps consumers overcome their hangover and get on with the rest of their day.
Trend Themes
1. Hangover-healing Soft Drinks - The creation of non-alcoholic beverages that target the effects caused by the consumption of alcoholic drinks represents an opportunity for companies to innovate and offer alternatives to traditional remedies.
2. Botanical-infused Beverages - The use of botanicals is an emerging trend in the beverage industry, and companies can find an opportunity to innovate by exploring unique combinations of botanicals in their products.
3. Functional Soft Drinks - Consumers are increasingly looking for functional beverages that provide benefits beyond hydration, and companies can innovate by creating products that fulfill specific needs, such as hangover relief.
Industry Implications
1. Beverage - The beverage industry can capitalize on the growing demand for non-alcoholic drinks that offer targeted benefits for consumers.
2. Health and Wellness - The health and wellness industry can benefit from the creation of products that offer alternative remedies for common ailments, such as hangovers.
3. Hospitality - The hospitality industry can offer hangover-relief drinks as a value-add to guests at hotels, resorts, and other establishments, thus enhancing the overall guest experience.
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