The Symprove Supplement is at Sainsbury's in One-Week Packs
Michael Hemsworth — August 19, 2024 — Lifestyle
References: sainsburys & retailtimes
The Symprove supplement is making its way to Sainsbury's locations in the UK in one-week bottles perfect for helping consumers to incorporate probiotics into their everyday routine.
The product comes in 500ml bottles and contains roughly 10-billion colony forming units (CFUs) of live and active bacteria per 70ml dose. The product also contains vitamin C to support the normal function of the immune system, while the water-based, gluten-free, dairy-free and vegan formulation is great for consumers of all ages to incorporate into their diet. The product launch into Sainsbury's comes as part of the brand's commitment to expanding access to more consumers over the course of the next 12 months.
Symprove CEO Will Bowler spoke on the product's arrival at Sainsbury's saying, "The launch into Sainsbury’s represents another step forward for Symprove and in helping bring life changing gut health to more people. We are very proud to be partnering with Sainsbury’s to bring Symprove to more consumers across the UK.”
The product comes in 500ml bottles and contains roughly 10-billion colony forming units (CFUs) of live and active bacteria per 70ml dose. The product also contains vitamin C to support the normal function of the immune system, while the water-based, gluten-free, dairy-free and vegan formulation is great for consumers of all ages to incorporate into their diet. The product launch into Sainsbury's comes as part of the brand's commitment to expanding access to more consumers over the course of the next 12 months.
Symprove CEO Will Bowler spoke on the product's arrival at Sainsbury's saying, "The launch into Sainsbury’s represents another step forward for Symprove and in helping bring life changing gut health to more people. We are very proud to be partnering with Sainsbury’s to bring Symprove to more consumers across the UK.”
Trend Themes
1. Microdose-specific Probiotic Supplements - Exploring smaller, weekly doses of probiotic supplements cultivates a practical approach for integrating gut health practices into daily routines.
2. Immune-boosting Ingredients - Incorporating essential vitamins like vitamin C in probiotic products enhances immune system support, offering multifaceted health benefits.
3. Retail Expansion of Health Supplements - Strategic partnerships with major retailers for health products ensure wider accessibility, meeting the growing consumer demand for wellness solutions.
Industry Implications
1. Health and Wellness - The integration of probiotics and immune-boosting ingredients in consumer products reflects the industry's move towards comprehensive personal health.
2. Retail and Distribution - Collaborations between wellness brands and large retail chains highlight opportunities for broader market penetration and consumer access.
3. Nutraceuticals - Advancements in probiotic formulations and delivery methods are driving growth and innovation within the nutraceutical sector.
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