'Switchback' Enables You to Make New Connections as You Travel
Michael Hemsworth — November 4, 2017 — Tech
References: beta.heyswitchback & betalist
The daily commute for many usually means listening to music or reading a book, but the 'Switchback' app looks to make the most of this time by helping users connect with one another. The app works by having users share profiles with others that they are traveling with to make a connection based on similar interests. This makes the commuting experience more fun and interactive, while also working to increase your social group in a simple manner.
The 'Switchback' app comes as a response to the growing number of commuters who are looking for ways to branch out from their routine to meet new people that they might not interact with otherwise. The app encourages random socialization in a way that is discreet and relaxed.
The 'Switchback' app comes as a response to the growing number of commuters who are looking for ways to branch out from their routine to meet new people that they might not interact with otherwise. The app encourages random socialization in a way that is discreet and relaxed.
Trend Themes
1. Commuter Socialization - Disruptive innovation opportunity: Develop more apps and platforms that facilitate social connections among commuters to enhance their daily commuting experience.
2. Interactive Commuting - Disruptive innovation opportunity: Create technologies that transform the daily commute into a more engaging and interactive experience through digital platforms.
3. Discreet Socialization - Disruptive innovation opportunity: Invent new ways to facilitate random socialization among individuals in a discreet and relaxed manner, leveraging mobile apps or other technologies.
Industry Implications
1. Social Networking - Disruptive innovation opportunity: Explore opportunities to integrate social networking features into commuting platforms, creating new socialization avenues for commuters.
2. Transportation - Disruptive innovation opportunity: Develop innovative transportation services and technologies that prioritize social interactions and facilitate connections among commuters.
3. Mobile Applications - Disruptive innovation opportunity: Invest in creating mobile applications specifically designed for commuting, which enhance socialization and connection-making while traveling.
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