The Sweethearts 'Tweet Me' Candy is Social Media-Friendly
Meghan Young — January 21, 2010 — Pop Culture
I guess I’m not so surprised that a company that has been around for 145 years would be up with the times—"happening", those young folks would say -- I mean, just take a look at this Sweethearts ‘Tweet Me’ addition.
Not only does it show the iconic Valentine’s treat as adaptable and long-lasting, the Sweethearts ‘Tweet Me’ heart-shaped candy epitomizes the influence of social media—especially Twitter.
Not only does it show the iconic Valentine’s treat as adaptable and long-lasting, the Sweethearts ‘Tweet Me’ heart-shaped candy epitomizes the influence of social media—especially Twitter.
Trend Themes
1. Adaptable Valentine Treats - The Sweethearts 'Tweet Me' candy showcases the adaptability of traditional Valentine's treats, opening up opportunities for innovation in the confectionery industry.
2. Social Media-inspired Packaging - The 'Tweet Me' addition to Sweethearts candies reflects the influence of social media on consumer preferences, presenting a disruptive innovation opportunity for packaging and branding industries.
3. Iconic Brands Embracing Social Media - The Sweethearts 'Tweet Me' candy demonstrates how long-standing brands can leverage social media trends, encouraging other established companies to explore disruptive innovation in their marketing strategies.
Industry Implications
1. Confectionery - The 'Tweet Me' candy from Sweethearts highlights the potential for disruptive innovation in the confectionery industry by incorporating modern technology and social media-inspired marketing.
2. Packaging - The social media-inspired packaging of Sweethearts 'Tweet Me' candy presents an opportunity for disruptive innovation, as packaging companies can explore new ways to incorporate digital themes into their designs.
3. Branding - The 'Tweet Me' addition to Sweethearts candies signifies the importance of incorporating social media trends into branding strategies, offering a disruptive innovation opportunity for branding specialists to create interactive and engaging campaigns.
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