r.e.m. beauty's sweetener foundation is a Skincare-Color Hybrid
Laura McQuarrie — December 12, 2023 — Pop Culture
r.e.m. beauty's sweetener foundation is a hydrating, long-wearing hybrid product that delivers immediate and lasting benefits. This skin-caring foundation shares the power of the beauty brand's hydrasmooth essence, a clinically proven blend of raspberry leaf extract and hyaluronic acid spheres, which touts "supercharged hydration instantly and up to four weeks."
Niacinamide is also a key ingredient in the longwearing foundation that provides a natural-matte finish, and this purposeful ingredient helps to diminish the appearance of pores, correct dullness and enhance overall brightness.
While the brand's expansive shade range offers a variety of undertones, a customized shade can be achieved by mixing a sweetener foundation with other shades, or a fair 1 (bright white) or rich 10 (blue-black) sweetener concealer, according to the brand.
Niacinamide is also a key ingredient in the longwearing foundation that provides a natural-matte finish, and this purposeful ingredient helps to diminish the appearance of pores, correct dullness and enhance overall brightness.
While the brand's expansive shade range offers a variety of undertones, a customized shade can be achieved by mixing a sweetener foundation with other shades, or a fair 1 (bright white) or rich 10 (blue-black) sweetener concealer, according to the brand.
Trend Themes
1. Hydrating Skincare-color Hybrid - The rise of hydrating skincare-color hybrid products presents an opportunity for brands to offer long-lasting foundation with skincare benefits.
2. Powerful Skin-caring Foundation - The inclusion of key ingredients like raspberry leaf extract and niacinamide in foundations opens up possibilities for creating foundation products that offer both skincare benefits and a natural-matte finish.
3. Customized Shade Matching - The ability to mix foundation shades or use color-specific concealers to achieve a customized shade presents an opportunity for brands to provide personalized foundation options to consumers.
Industry Implications
1. Beauty and Skincare - The intersection of skincare and makeup in foundation products creates opportunities for innovation and product development within the beauty and skincare industry.
2. Cosmetics - The use of hydrating, long-wearing foundations with skincare benefits in cosmetics opens up new possibilities for brands to create high-performance makeup products that prioritize skin health.
3. Personal Care - The trend of customized shade matching in foundations presents opportunities for personal care brands to offer tailored solutions for individuals seeking the perfect match for their skin tone.
5.9
Score
Popularity
Activity
Freshness
