The Sweet Tooth Fairy Cakebites Conjure up Imaginative Thoughts
Jamie Danielle Munro — April 26, 2014 — Lifestyle
References: lmbr.prosite & packageinspiration
These Sweet Tooth Fairy Cakebites help conjure up ideas of childhood books and bedtime stories. The design was done by US-based design agency Lumber, who did an excellent job with the packaging design.
The team decided to go with a very minimalist aesthetic for the chocolate cake branding, using the subtle colors of a light blue, white and brown. No extreme bright hues were employed here, since the agency did not want anything too overpowering. A women who appears to be in the process of baking is situated on the front in a silhouetted design. She also surrounded by a decent amount of white space, which draws more attention to the logo and the name of Sweet Tooth Fairy Cakebites.
The team decided to go with a very minimalist aesthetic for the chocolate cake branding, using the subtle colors of a light blue, white and brown. No extreme bright hues were employed here, since the agency did not want anything too overpowering. A women who appears to be in the process of baking is situated on the front in a silhouetted design. She also surrounded by a decent amount of white space, which draws more attention to the logo and the name of Sweet Tooth Fairy Cakebites.
Trend Themes
1. Minimalist Packaging Design - Creating product packaging with a minimalist aesthetic can enhance brand recognition and appeal to consumers who prefer simplicity.
2. Nostalgic Branding - Incorporating elements of childhood nostalgia into branding can evoke emotional connections and resonate with consumers.
3. Silhouette Design - Utilizing silhouette designs in packaging can create a sense of intrigue and capture consumer attention.
Industry Implications
1. Confectionery Industry - The confectionery industry can explore minimalist packaging design to create attractive and memorable product presentations.
2. Food and Beverage Industry - Companies within the food and beverage industry can leverage nostalgic branding to establish strong brand identities and connect with customers on an emotional level.
3. Graphic Design Industry - The graphic design industry can capitalize on the trend of silhouette design in packaging by creating innovative and visually captivating designs for various products.
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