Birds Eye's Sweet Potato Waffles are a Health-Conscious Breakfast Treat
Jana Pijak — October 25, 2018 — Lifestyle
References: birdseye & talkingretail
Birds Eye's new Sweet Potato Waffles let foodies indulge without the guilt associated with most sugary breakfast alternatives. This breakfast snack is completely gluten-free and vegan, featuring no added preservatives, artificial flavors or colors.
The tasty snack is ideal for family enjoyment and is perfect for parents dealing with picky eaters. Those seeking a healthy option for growing kids will enjoy the product thanks to its kid-friendly size and great taste.
“Birds Eye Sweet Potato Waffles give people a new option at teatime and perhaps adds a new vegetable to the plate in a trendy twist of a family favourite." said Pete Johnson, general marketing manager at Birds Eye about the new release. While waffles aren't commonly considered the healthiest treat, Birds Eye's latest product is nutritious, family-friendly and safe for those with dietary restrictions.
The tasty snack is ideal for family enjoyment and is perfect for parents dealing with picky eaters. Those seeking a healthy option for growing kids will enjoy the product thanks to its kid-friendly size and great taste.
“Birds Eye Sweet Potato Waffles give people a new option at teatime and perhaps adds a new vegetable to the plate in a trendy twist of a family favourite." said Pete Johnson, general marketing manager at Birds Eye about the new release. While waffles aren't commonly considered the healthiest treat, Birds Eye's latest product is nutritious, family-friendly and safe for those with dietary restrictions.
Trend Themes
1. Gluten-free Breakfast - The rise of gluten-free diets presents opportunities for innovative breakfast alternatives like Birds Eye's Sweet Potato Waffles.
2. Vegan Snacks - With the increasing demand for vegan options, introducing vegan snacks like Birds Eye's Sweet Potato Waffles taps into the growing market.
3. Health-conscious Convenience Foods - Birds Eye's Sweet Potato Waffles cater to health-conscious consumers who seek nutritious and convenient breakfast options.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore disruptive innovation opportunities by creating more gluten-free and vegan breakfast alternatives.
2. Health and Wellness - The health and wellness industry can capitalize on the demand for nutritious convenience foods, like Birds Eye's Sweet Potato Waffles, to promote a healthy lifestyle.
3. Consumer Goods - By introducing family-friendly and dietary-restricted friendly snacks, the consumer goods industry can tap into the market of parents dealing with picky eaters and health-conscious consumers.
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